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Barbara Farfan

Happy Retailers Celebrate Valentine's Day Spending Trends - Dining Deals, Unique Gifts, and Last-Minute Ideas Lure Lovers to Keep Spending All Valentine's Day Long

By February 14, 2012

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Valentine's Day is a big retail holiday and happy U.S. retailers will have something to celebrate if Valentine's Day spending predictions continue their upward trend. With Valentine's Day 2012 falling on a regular all-stores-open shopping day, retailers are preparing for an intense one-day spending surge with Valentine's Day deals, unique gift ideas, and last-minute gift offerings to lure lovers to keep spending until the bittersweet end.

If the Valentine's Day consumer spending predictions from the National Retail Federation (NRF) come true this year, one third of all adults in America will be dining in restaurants on Valentine's night. Generally locally-owned restaurants score a big portion of those Valentine's dining dollars, but the largest restaurant chains have worked hard to craft their own Valentine's Day special menus and dining deals. From heart-shaped breakfast fare to five-course dinners, a wide range of restaurants like Dairy Queen, Denny's, Ruby Tuesday and Fleming's Prime Steak House are ready to treat those who are ready to treat themselves on Valentine's Day.

Nearly 60% of all American consumers are predicted to participate in Valentine's Day in some way tomorrow and the retailers that are prepared with unique gift ideas and last-minute gift giving options to help the Valentine's procrastinators among us will be the retailers that finish strong on Valentine's Day.

Most of the most unique and best last-minute Valentine's gift ideas and options are available online. For instance, Panty of the Month, Bacon of the Month, and Jerky of the Month Clubs can be ordered online just minutes before you walk out the door to meet your Valentine. Where there's an obsession, there's surely a Gift of the Month Club that will cater to that obsession every four weeks until next Valentine's Day.

Since Valentine's Day is the most personal of the retail holidays, retailers are looking to niche gifts to be as popular this year as they are every year. In this growing age of digital retailing personalized niche gifting becomes even more attractive when it's combined with instant online ordering and delivery. There are last-minute gifts for e-book lovers, cat-lovers, travel lovers, fitness lovers, and lovers of anything weird, wild, and wacky.

Click here for a complete list of unique and very last-minute online Valentine's Day gift options >>

One of the most popular gift options for last-minute Christmas shoppers is also big with last-minute Valentine's Day Shoppers - e-gift cards and e-gift certificates. Just about every major retail chain has an e-gift card option that can be e-purchased and e-delivered via e-mail e-mmediately. As with other niche gift options, if chosen carefully, the right e-gift card can seem more like a thoughtful choice than an afterthought.

Last-minute Valentine's Day shoppers may never be motivated to change their risky shopping ways as long as retailers keep coming up with ways to make procrastination look good.

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