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Barbara Farfan

More Extended Store Hours, Early Openings, Late Closings, 24/7 Sales and Deals - Last-minute Shopping Options Two Days Before Christmas Eve

By December 22, 2013

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Christmas Shopping 2013 Updates:

Even though Super Saturday 2013 delivered the best sales and deals and the most extended shopping hours since Black Friday, millions of last-minute Christmas shoppers will still be looking for last-minute options in the two days of shopping between Super Saturday and Christmas Eve 2013. More than ever before, this year's last-minute shoppers will find that there are plenty of early openings, late closings, 24/7 sales, deals, and deep discounts being offered by the largest U.S. retail chains through Christmas Eve, December 24th.

If everything went according to plan, more than half of American consumers made a purchase on Super Saturday, December 21st, according to a survey conducted by price comparison shopping website PriceGrabber last week which asked shoppers about their last-minute shopping plans. While the largest U.S. retail chains may not be happy to extend store hours and slash prices for last-minute shoppers who have won the game of Christmas shopping chicken in 2013, retailers are obviously willing to use any marketing tactic they think last-minute shoppers will respond to in the last three days before Christmas 2013 in order to boost their own last-minute sales results.

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Consequently the extended store hours, early openings, late closings, and 24/7 pre-Christmas sales that retailers offered on Super Saturday will continue throughout Sunday, December 22nd and Monday, December 23rd before Christmas Eve store hours kick in. The anti-Malliday faction of American consumers will be happy to see that Christmas creep still has a solid Christmas Eve boundary. But even though most retail stores are closing in the early evening on December 24th, there will still be tens of thousands of retail stores and restaurants open on Christmas Day, 2013.

The unlikely competitors for the largest U.S. retail chains in the final days before Christmas are small retailers and hometown, main street stores. Notably, 86% of consumers planned to make at least one of their last-minute Christmas shopping purchases from a small, independent local retailer, according to an American Express OPEN Holiday Shopping Market Pulse survey. Even more surprisingly, more than half of last-minute shoppers surveyed said they planned to make more than half of their remaining Christmas purchases outside of shopping malls and retail chains and inside small shops with more unique Christmas gift options.

This opens the door for small retailers to beat the big bad generic retail chains, if independent retailers can manage to keep their doors open for the extended store hours and shopping times that consumers have grown to expect. "Early" and "extended" is the new norm that's been established in the 2013 Christmas holiday shopping season. So small, savvy retailers that are willing to embrace the early and extended marketing strategy with early openings and late closings of their own will give shoppers every reason they need to steer clear of last-minute mall madness.

A widespread shift to small-town shopping is a last-minute consuming trend that retail chains like Walmart, Target, Best Buy and Macy's will undoubtedly find disruptive if last-minute shopping intentions and last-minute shopping behaviors actually match. But then again, that's what December 26th Day After Christmas sales are for.

Full List of Extended Store Hours on December 22nd and 23rd, 2013 >>

More 2013 Last-Minute Retail Shopping Offerings:

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December 23, 2013 at 2:19 am
(1) Susy Shopper says:

Rescind the retail sales tax to make local shopping affordable.

Those who think an on line USA sales tax is the answer haven’t heard of shopping online Canada, Mexico, Cuba. An on line sales tax would export millions of Christmas jobs.

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