| You are here: | About>Business & Finance>Retail Industry> Retail Strategy> CRM and Loyalty Programs> Customer Data Mining |
![]() | Retail Industry |
Customer Data MiningData mining customer information from retailers' customer relationship management (CRM), loyalty and frequent shopper programs.
The Value of Information
Learn about the value of customer information in loyalty retailing and frequent shopper programs. Using Shopper Data
How retailers use frequent shopper data to improve category management and anticipate customers needs, from About. Data Mining
Cliff Allen writes an excellent article about using data collected by Internet retailers, from ClickZ. Managing Customer Information
How to use this resource that keeps businesses in business, from CIO. |
|
All Topics | Email Article | | | ![]() |
| Advertising Info | News & Events | Work at About | SiteMap | Reprints | Help | Our Story | Be a Guide |
| User Agreement | Ethics Policy | Patent Info. | Privacy Policy | ©2008 About, Inc., A part of The New York Times Company. All rights reserved. |


