Media Metrix Online Shopping Index and Other Metrics
Media Metrix Online Shopping Index, top sites and other online retailing metrics
for the holiday season.
Media
Metrix Online Shopping Index - 1999 and 2000
Unique Visitors in the U.S. - Home/Work Combined
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Unique Visitors for the Week Ending Year-over-Year
% Traffic Change
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December 5, 1999 December 3, 2000 12/05/99-12/03/00
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All WWW 53,956,000 60,411,000 12.0 %
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Online
Shopping Index 27,172,000 35,643,000 31.2 %
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Media Metrix Web Reach for Retail for The Week Ending 12/03/00
Unique Visitors in the U.S. - At Home vs. Work
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At Home Only At Work Only
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Online Shopping Index - Unique Visitors 27,959,000 12,874,000
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Web Reach % for Retail 52.3% 58.1%
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Media Metrix Top 10 Retail Sites For the Week Ending 12/03/00
Average Daily Unique Visitors in the U.S. - Home/Work Combined
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Average Average Year-over-Year
Daily Unique Daily Unique Weekly
Visitors Visitors Traffic
for the Week for the Week %
Ending Ending Change
Rank Site 12/03/00 12/05/99
--- --------------------- --------------- ------------- --------------
1 AMAZON.COM 1,611,000 1,054,000 52.8%
--- --------------------- --------------- ------------- --------------
2 MYPOINTS.COM 1,352,000 713,000 89.6%
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3 HALF.COM 605,000 N/A N/A
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4 BIZRATE.COM 514,000 264,000 94.7%
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5 AMERICANGREETINGS.COM 436,000 109,000 300.0%
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6 WEBSTAKES.COM 407,000 336,000 21.1%
--- --------------------- --------------- ------------- --------------
7 MCAFEE.COM 370,000 229,000 61.6%
--- --------------------- --------------- ------------- --------------
8 WALMART.COM 359,000 74,000 385.1%
--- --------------------- --------------- ------------- --------------
9 ETOYS.COM 338,000 399,000 -15.3%
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10 CDNOW.COM 330,000 296,000 11.5%
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Media Metrix Top 10 Gaining Retail Sites For The Week Ending
12/03/00
Average Daily Unique Visitors in the U.S. - Home/Work Combined
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Average Daily Unique Visitors Week-over-Week
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Rank Site Week Ending Week Ending % Increase
11/26/00 12/03/00
--- -------------- ------------ -------------- ---------------------
1 HP.COM 155,000 289,000 86.5%
--- -------------- ------------ -------------- ---------------------
2 STAPLES.COM 79,000 142,000 79.7%
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3 MCAFEE.COM 211,000 370,000 75.4%
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4 SYMANTEC.COM 94,000 154,000 63.8%
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5 COOKING.COM 51,000 82,000 60.8%
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6 SEARS.COM 181,000 283,000 56.4%
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7 FREESHOP.COM 84,000 129,000 53.6%
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8 HALF.COM 397,000 605,000 52.4%
--- -------------- ------------ -------------- ---------------------
9 FINGERHUT.COM 61,000 92,000 50.8%
--- -------------- ------------ -------------- ---------------------
10 MYSIMON.COM 219,000 328,000 49.8%
--- -------------- ------------ -------------- ---------------------
Media Metrix Top 5 Retail Subcategories with Top Site for Week
Ending 12/03/00
Average Daily Unique Visitors in the U.S. - Home/Work Combined
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Average Daily Unique Visitors
Rank Retail Subcategory Week Ending December 3, 2000
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1 Computers 2,308,000
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MCAFEE.COM 370,000
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2 Books 2,227,000
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AMAZON.COM 1,611,000
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3 Mall 2,029,000
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BIZRATE.COM 514,000
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4 Consumers electronics 1,594,000
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BESTBUY.COM 252,000
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5 Flowers/Gifts/Greetings 1,205,000
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AMERICANGREETINGS.COM 436,000
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Media Metrix Top 5 Gaining Retail Subcategories For Week Ending
12/03/00
Average Daily Unique Visitors - Home/Work Combined
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Average Daily Unique Visitors Week-over-Week
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Rank Retail Subcategory Week Ending Week Ending % Increase
11/26/00 12/03/00
--- -------------------- ----------- ----------------- ---------------
1 FRAGRANCES/COSMETICS 79,000 107,000 35.4%
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2 FOOD 208,000 273,000 31.3%
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3 MALL 1,629,000 2,029,000 24.6%
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4 CONSUMER GOODS 473,000 564,000 19.2%
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5 DEPARTMENT STORES 954,000 1,134,000 18.9%
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Media Metrix Definitions
The Media Metrix Online Shopping Index: includes combined home and work traffic to nearly 400 retail Web sites and domains, which are further broken out into 18 retail subcategories, including: Apparel, Books, Computers, Consumer Electronics, Consumer Goods, Department Stores, Flowers/Gifts/Greetings, Food, Footwear, Fragrances/Cosmetics, Furniture, Games, Health Care, Mall, Movies, Music, Sports/Outdoor, and Toys.
Average Daily Unique Visitors: The estimated seven-day average number of different individuals that accessed the Web content of a specific site in a single day among the total number of projected individuals using the web during the past 30 days.
Unique Visitors: The number of total users who visited the reported Web site or online property at least once in the given measurement period. All unique visitors are unduplicated (only counted once).
Source: Jupiter Media Metrix Press Release,
December 07, 2000.
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