Retail Glossary of Terminology - M
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Mail order retailing
The sale of goods and services to customers through the mail. More...

Mail Order Rule
U.S. Federal Trade Commission guidelines governing mail order, faxed orders, and Internet orders of merchandise. More...

Maintained Markup
The final markup on an item based on the actual selling price.

Mall
A combination of many stores designed to serve a large geographic area. More...

Mannequins
Stylized plastic, wood, fiberglass, plaster, metal, or glass representations of human form used for displays.

Manufacturer
Producer of products that people buy.

Mapping
The process of determining locations and adjacencies of departments and merchandise inside a store.

Markdown
A reduction in selling price.

Market Segmentation
The process of dividing the total market into smaller sections based on shared characteristics.

Marketing Research
The investigation and gathering, recording, and analysis of data pertinent to a specific issue. More...

Marking
Marking merchandise with a price before placing it on display on the sales floor.

Markup
The difference between the selling price and the cost of an item.

Mass EAS Label Activator / Deactivator

Mazur Plan
Divides all retail store activities into four major areas: of merchandising, publicity, store management, and control.

Merchandise Credit

Merchandise Voucher

Merchandising
Buying and selling of goods.

Metrics
Measurements, collections of data about activities, resources and/or deliverables.

Minimum Price Law

Model stock plan
A plan for maintaining adequate merchandise on hand.

Multichannel Retailing

Multiple-Pricing
Selling two or more of the same at an unit price that is lower than the unit price if only one is purchased. Example: $.55 each or 2/$1.00.