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2012 Christmas Holiday Shopping U.S. Retail Industry Sales Results Summary

Thanksgiving, Black Friday, Cyber Monday, Super Saturday Sales Data & Statistics

By

Updated November 21, 2013
2013 UPDATES - Thanksgiving and Black Friday Week Sales & Deals Roundups This is a complete roundup of sales results for the 2012 Christmas holiday season for the U.S. retail industry including Thanksgiving Day, Black Friday, Cyber Monday, Super Saturday, and the entire 2012 Christmas holiday shopping season retail sales. Find all data, statistics, numbers, and year-over year comparisons for the 2012 Christmas holiday shopping season in this article.

Thanksgiving Day Shopping 2012
  • Foot traffic at physical retail stores was 2.7% higher for the Thanksgiving Day weekend, which included Thanksgiving Day and Black Friday, according to ShopperTrak.
  • 28% of the shoppers who went to physical stores over the Black Friday 2012 weekend started shopping by midnight on Thanksgiving day, an increase of 3.6% over 2011 midnight Thanksgiving night shopping.
Black Friday Shopping and Sales Results 2012
  • Total spending on Black Friday weekend 2012 was $59.1 billion, compared to $52.4 billion on Black Friday 2011 according to the National Retail Federation.
  • The total number of consumers who visited stores on Black Friday was estimated to be more than 307 million, according to ShopperTrak.
  • Total Black Friday retail sales fell 1.8% to $11.2 billion compared to 2011, according to ShopperTrak.
  • More than 30% of Black Friday shoppers said they spent less on Black Friday 2012 than they had spent on Black Friday 2011 according to a Reuters/Ipsos Poll.
  • Foot traffic at physical retail stores 1.8% less on Black Friday 2012 when compared to Black Friday 2011, according to ShopperTrak.
  • Black Friday 2012 offers didn't tempt shoppers to overspend. 47% of Black Friday 2012 shoppers spent what they had budgeted, 38% spent less than they had planned, and only 15% of Black Friday 2012 shoppers bought more than they had planned to buy, according to the Reuters/Ipsos poll.
  • Compared to average November foot traffic, American Eagle Outfitters, Macy’s, Victoria’s Secret, jcpenney saw the biggest increases in foot traffic in their store on Black Friday 2012 according to analytics company Placed. All of these retailers saw quadrupled traffic in their stores on Black Friday.
  • Spending for the four-day Black Friday weekend increased from and average of $398 per person in 2011 to $423 per person in 2012.
Super Saturday, December 22, 2012:
  • Super Saturday 2012 was the single busiest shopping day in Best Buy physical retail stores.
Christmas Eve Shopping, December 24, 2012:
  • The single busiest shopping day of the 2012 Christmas Holiday shopping season for Target stores was Christmas Eve, December 24th, according to analytics company Placed.com
Online Internet Shopping:
  • According to the NRF, 139.4 million consumers shopped on websites over the four-day weekend including Thanksgiving Day and Black Friday.
  • Online sales increased 17% on thanksgiving Day and 21% on Black Friday in 2012 compared to the same two days in 2011 according to ShopperTrak.
  • Sales at online Internet shopping websites increased 22.4% on December 25, 2012, compared to Christmas Day online sales figures in 2011, according to IBM Digital Analytics Benchmark.
  • According to Chase Holiday Pulse, online Internet sales increased 15.2% between October 29 and December 25, 2012 when compared to the same time period in 2011.
  • The number of online Internet transactions in 2012 increased 24.3% between October 28th and December 25th compared to 2011, but the average purchase decreased 7.3% when compared year over year.
Specific Retail Chain Christmas Holiday Shopping Season 2012 Results:
  • Amazon.com reported that the sales made by two million third-party sellers during the 2012 Christmas holiday shopping season increased more than 40% overall compared to the 2011 Christmas Holiday Shopping Season.
  • Amazon.com third-party sellers reportedly shipped items to all 50 states and most countries around the world.
  • The Sunday before Christmas, December 23, 2012 was the single busiest shopping day in Wal-mart, Macy’s, and Best Buy physical stores.
Holiday Shopping Season Overall Results:
  • 9% of consumers said that they spent less on Christmas holiday shopping merchandise because of Hurricane Sandy, according to a Reuters/Ipsos poll.
  • The businest shopped day for Wal-mart, Macy’s and Kohl’s was Sunday, December 23rd, according to Placed.com
  • Holiday sales rose 0.7% between October 28th through December 24th, 2012 according to Spending Pulse. Sales rose 2% in that same time period in the 2011 Christmas Holiday Shopping Season.
  • Seasonally adjusted sales for the five weeks of November to December were up 2.5% compared to the same time period of 2011, according to the Johnson Redbook Index.
  • 57% of consumers polled said they spent the same during the 2012 Christmas holiday shopping season as they did in 2011. Only 17% said they spent more, and 19% said they spent less this year than they spent last year.
Holiday Shopping and the Economy:
  • 75% of consumers claim the “fiscal cliff” had no impact on the amount of money they spend in the 2012 Christmas holiday shopping season, according to a Reuters/Ipsos poll that was conducted in January, 2013.
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