The public-turned-private retail chain, Dollar General, successfully went public again in 2009 with a successful IPO, and shortly thereafter announced that its year-to-date profits were up 296%.
Not to rest on its discount laurels, Dollar General worked diligently to expand its merchandise offerings by adding a private apparel line, discount toys, and lottery tickets to its merchandising mix. After opening 500 new stores in 2009 and 600 new stores in 2010, Dollar General should be well positioned to leverage its recessionary successes far beyond the reach of the recession.
Not to rest on its discount laurels, Dollar General worked diligently to expand its merchandise offerings by adding a private apparel line, discount toys, and lottery tickets to its merchandising mix. After opening 500 new stores in 2009 and 600 new stores in 2010, Dollar General should be well positioned to leverage its recessionary successes far beyond the reach of the recession.
