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Best and Most Valuable Retail Brands 2014 - Amazon, Costco, CVS, Best Buy

Six-Year Comparison of Top Retail Brands in Interbrand Annual Brand Report

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Best and Most Valuable Retail Brands 2014 - Amazon, Costco, CVS, Best Buy
Public Domain Photo
Updated April 22, 2014
One of the most valuable assets of the largest U.S. retail chains is the value of the company's brand. The brand is more than just the name and logo of the company. A retail company's brand is its identity, its image, and its reputation. And while it might be difficult to put a numeric value on a retail chain's identity, image, and reputation, it is undeniable that those aspects of a retail business have great value.

Each year the global brand consultancy company Interbrand takes on the task of assigning a monetary value to the brands of the largest U.S. retail industry companies. The value of the brand is determined based on a company's financial performance, the brand's contribution to consumer purchase decisions, and speculation about the brand's stability and ability to continue to perform well financially. Once a monetary value is assigned for each retail industry brand being reviewed, the top 50 retail brands are then assigned a ranking number, according to its calculated brand value for the year.

What follows is a multi-year comparison of the best and most valuable brands in the U.S. retail industry for the years 2013, 2012, 2011, 2010, and 2009. The list is arranged alphabetically, according to the retail company name. The numbers listed next to each year are the Interbrand ranking the brand received that year, out of 50 ranked U.S. retail industry brands.

Brand Value Rankings of the Largest U.S. Retail Chains:

Abercrombie & Fitch
2014 - no top 50 ranking
2013 - no top 50 ranking
2012 - 45
2011 - no top 50 ranking
2010 - 49
2009 - 27

Advance Auto Parts
2014 - 46
$1.1 billion

2013 - no top 50 ranking
2012 - 48
2011 - no top 50 ranking
2010 - 47

Aéropostale
2014 - no top 50 ranking
2013 - no top 50 ranking
2012 - no top 50 ranking
2011 - 37
2010 - 35
2009 - 49

Amazon.com
2014 - 4
$23.6 billion

2013 - 4
2012 - 9
2011 - 9
2010 - 10
2009 - 14

American Eagle Outfitters
2014 - 43
$1.3 billion

2013 - 41
2012 - 42
2011 - 38
2010 - 36
2009 - 29

American Girl
2014 - no top 50 ranking
2013 - no top 50 ranking
2012 - no top 50 ranking
2011 - 49
2010 - 48
2009 - 41

Anthropologie
2014 - no top 50 ranking
2013 - 50
2012 - no top 50 ranking
2011 - 50
2009 - 50

AutoZone
2014 - 21
$4.7 billion

2013 - 21
2012 - 21
2011 - 21
2010 - 20
2009 - 25

Avon
2014 - 22
$4.6 billion

2013 - 20
2012 - 19
2011 - 17
2010 - 16
2009 - 17

Banana Republic
2014 - 37
$1.8 billion

2013 - 30
2012 - 30
2011 - 33
2010 - 29
2009 - 30

Barnes & Noble
2014 - no top 50 ranking
2013 - no top 50 ranking
2012 - no top 50 ranking
2011 - no top 50 ranking
2010 - no top 50 ranking
2009 - 44

Bath & Body Works
2014 - 42
$1.4 billion

2013 - 37
2011 - 41
2010 - 42
2009 - 35

Bed Bath & Beyond
2014 - 25
$3.9 billion

2013 - 23
2012 - 40
2011 - 25
2010 - 25
2009 - 26

Best Buy
2014 - 20
$4.8 billion

2013 - 13
2012 - 5
2011 - 4
2010 - 3
2009 - 2

Big Lots
2014 - no top 50 ranking
2013 - 44
2012 - 43
2011 - 45
2010 - 43
2009 - 43

Buckle
2014 - 47
$1.1 billion

2013 - 43
2012 - 44
2011 - no top 50 ranking
2010 - 45

Cabela’s
2014 - 48
$1.1 billion

2013 - 49
2012 - no top 50 ranking
2011 - no top 50 ranking
2010 - no top 50 ranking

Coach
2014 - 9
$11.6 billion

2013 - 6
2012 - 7
2011 - 8
2010 - 9
2009 - 10

Costco Wholesale
2014 - 13
$8.3 billion

2013 - 14
2012 - 15
2011 - 19
2010 - 15
2009 - 15

CVS
2014 - 5
$17.8 billion

2013 - 5
2012 - 4
2011 - 5
2010 - 6
2009 - 5

Dell
2014 - no top 50 ranking
2013 - no top 50 ranking
2012 - no top 50 ranking
2011 - 10
2010 - 8
2009 - 6

Dick’s Sporting Goods
2014 - 39
$1.5 billion

2013 - 35
2012 - 37
2011 - 42
2010 - 41
2009 - 38

Dollar General
2014 - 14
$7.7 billion

2013 - 15
2012 - 14
2011 - 16
2010 - 18

Dollar Tree
2014 - 40
$1.5 billion
2013 - 38
2012 - 39
2011 - 43

eBay
2014 - 8
$13.1 billion

2013 - 9
2012 - 10
2011 - 12
2010 - 11
2009 - 11

Express
2014 - 49
$983 million

2013 - 48
2012 - no top 50 ranking
2011 - no top 50 ranking
2010 - no top 50 ranking

Family Dollar
2014 - 44
$1.2 billion

2013 - 45
2012 - 47
2011 - 46
2010 - 46

GameStop
2014 - 31
$2.3 billion

2013 - 26
2012 - 23
2011 - 23
2010 - 17
2009 - 18

Gap
2014 - 24
$3.9 billion

2013 - 22
2012 - 22
2011 - 24
2010 - 23
2009 - 19

Guess
2014 - no top 50 ranking
2013 - 36
2012 - 29

Gymboree
2014 - no top 50 ranking
2013 - no top 50 ranking
2012 - no top 50 ranking
2012 - no top 50 ranking
2012 - no top 50 ranking
2009 - 48

Home Depot
2014 - 3
$25.7 billion

2013 - 3
2012 - 3
2011 - 3
2010 - 4
2009 - 1

Hollister
2014 - no top 50 ranking
2013 - no top 50 ranking
2012 - no top 50 ranking
2012 - no top 50 ranking
2012 - no top 50 ranking
2009 - 40

More 2014 Brand Value Rankings and Comparisons >>

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  1. About.com
  2. Industry
  3. Retail Industry
  4. Best Practices & Award Winners
  5. Award Winning Retail Chains
  6. Best and Most Valuable Retail Industry Brands of 2014 and Comparison with 2013, 2012, 2011, 2010, and 2009 Top Retail Brands - Rankings of Amazon, Best Buy, Costco, CVS and the Most Valuable Brands on the Interbrand Annual Brand Survey

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