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2012 Best and Worst Super Bowl XLVI Retail Advertising Commercials - Scores

Rankings of Winners and Losers in the 2012 Super Bowl XLVI Retail Ad Game

By

Updated June 09, 2013
There are many ways that 2012 Super Bowl XLVI retail advertising commercials are being judged as being the best or the worst. Declaring the winners and losers of the Super Bowl XLVI advertising game is not nearly as easy as declaring the clear winner and loser of the Super Bowl game itself.

Since the name of the Super Bowl advertising game is exposure, the best and the worst retail advertising commercials should be able to be judged at least in part by the exposure each of the Super Bowl commercials received, compared with the exposure that other retail Super Bowl ads received. There are few better places to judge exposure than YouTube.

Not only is it possible to measure how many times a particular retail Super Bowl commercial was viewed on YouTube, it's also possible to measure how many of the commercial's viewers were impacted by the commercial enough to click the "like" or "dislike" button after the viewing.

Based on the number of times the commercial was viewed, as of the Monday day after the Super Bowl XLVI game was played, here are the winners in the 2012 Super Bowl retail advertising game:

1. Acura - NSX Jerry Seinfeld "Transactions"
15,523,948 views
14,645 likes .1%
1003 dislikes .006%

2. Honda - Matthew's Day Off
12,364,061 views
33,410 likes
2,938 dislikes
Watch the complete Honda CR-V Super Bowl XLVI Commercial >>

3. Volkswagen - "The Dog Strikes Back"
5,198,818
20,079 likes
702 dislikes
Watch the complete VW Beetle Dog Strikes Back Super Bowl XLVI Commercial >>

4. Audi - Vampire Party
4,838, 255
10,326 likes
403 dislikes
Watch the complete Audi S7 Vampire Party Super Bowl XLVI Commercial >>

5. Fiat - Abarth "Seduction"
3,444,864 views
11,859 likes
295 dislikes

6. Hyundai - Genesis Coupe "Think Fast"
2,717,785
553 likes
31 dislikes

7. Toyota Camry - It's Reinvented
2,587,676 views
6,203 likes
377 dislikes

8. Bridgestone - Performance Balls and Pucks Teaser
1,616,878
254 likes
172 dislikes
Watch the complete Bridgestone Performance Balls and Puck Super Bowl XLVI Commercial >>

9. Chevrolet - Happy Grad Camaro
1,596,870 views
5419 likes
162 dislikes

10. Kia - Optima "A Dream Car. For Real Life."
1,146,146
5,063 likes
153 dislikes
Watch the complete Kia "A Dream Car. For Real Life." Super Bowl XLVI Commercial >>

11. Hyundai - Veloster Turbo Cheetah
777,398 views
938 likes
74 dislikes

12. Chevolet - Sonic Stunt Anthem
755,180 views
3091 likes
67 dislikes

More About the Super Bowl and the Retail Industry:
  1. About.com
  2. Industry
  3. Retail Industry
  4. Retail Trends & Trendsetters
  5. Best U.S. Retail Promotions
  6. 2012 Best and Worst Super Bowl XLVI Retail Advertising Commercials - Scores and Rankings of Winners and Losers in the 2012 Super Bowl XLVI Retail Advertising Game

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