Updated March 31, 2012
Most of the largest U.S. retail chains are using YouTube as part of their social media marketing strategy and are using their YouTube channels as an effective way to connect with and engage their customers. Retail companies are finding that advertising commercials that annoy TV viewers are entertaining to YouTube viewers. Ads that are deleted by TiVo users are shared virally between YouTube viewers. In a different context, retail industry marketing messages are welcomed, rather than resisted.
Beyond commercials, retail companies are also using YouTube for original video content which is sometimes generated by the company and sometimes by customers and the YouTube community. Video contests, video communications, and video showcases are just some of the creative ways that U.S. retailers have engaged and involved YouTubers in the social mediascape.
Find out which U.S. retail chains have established YouTube channels to connect with loyal fans and potential customers in this complete list of U.S. Retail Industry YouTube Channels. To view the latest videos of a particular retail company, click the links.
Complete List of U.S. Retail Industry YouTube Channels:
Amazon.com Official Company YouTube Channel
Apple Official Company YouTube Channel
BJ's Wholesale Club Official Company YouTube Channel
Barnes & Noble Official Company YouTube Channel
Bed Bath and Beyond Official Company YouTube Channel
Best Buy Official Company YouTube Channel
Casey's General Stores Official Company YouTube Channel
Defense Commissary Agency Official Company YouTube Channel
Dell
Foot Locker Official Company YouTube Channel
GameStop Official Company YouTube Channel
Giant Eagle Official Company YouTube Channel
Home Depot Official Company YouTube Channel
Kwik Trip Official Company YouTube Channel
Lowe's Official Company YouTube Channel
Macy's Official Company YouTube Channel
Meijer Official Company YouTube Channel
Office Depot Official Company YouTube Channel
OfficeMax Official Company YouTube Channel
PetSmart Official Company YouTube Channel
RadioShack Official Company YouTube Channel
Save Mart Supermarkets Official Company YouTube Channel
Sherwin-Williams Official Company YouTube Channel
Staples Official Company YouTube Channel
Target Official Company YouTube Channel
The Gap Official Company YouTube Channel
The Kroger Company Official Company YouTube Channel
Toys 'R Us Official Company YouTube Channel
Wal-Mart Official Company YouTube Channel
Wegmans Food Markets Official Company YouTube Channel
Whole Foods Official Company YouTube Channel
Williams-Sonoma Official Company YouTube Channel
WinCo Foods Official Company YouTube Channel
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