Definition: Advertising is a paid communication in which the message is controlled by the sponsor, and is designed to gain attention and motivate action. Advertising is generally used as a type of sales pitch for products or services in the retail and private sectors, but it is also employed by non-profit and government organizations to raise awareness, gain support, and issue a specific call to action.
Also Known As: ads, advertisement
Common Misspellings: advertizing
Examples: When Kohl's opened 46 stores in a single day, its advertising also focused on the "green"aspects of those stores.
