Definition: A customer loyalty program is a structured and long-term marketing effort which provides incentives to repeat customers who demonstrate loyal buying behavior.
Successful programs are designed to motivate customers in a business's target market to return often, make frequent purchases, and shun competitors. In retailing, these programs generally reward loyal customers with discounts, special offers, rebates, points, or prizes.
Also Known As: customer rewards program, customer retention, loyalty incentive program, frequent purchase program, frequent shoppers program, frequent buyer club, customer satisfaction program, rewards program, customer appreciation program
Common Misspellings: customr loyalty program, customer loyal program, customer loyalty progrm, customer loyulty program, cusomer loyilty program
Examples: Neiman Marcus is credited with creating the first customer loyalty program in the retail industry, which is called "InCircle."
