A visual plan which designates the placement of products on a retail
store's shelves and displays. The planogram is often delivered in the form of a diagram or drawing, and is usually created by a visual merchandising
employee or the merchandising team.
Also Known As: POG
Alternate Spellings: plan-o-gram
Common Misspellings: planagram
A retail sales merchandiser
is responsible for ensuring that a manufacturer's products are displayed appropriately and in accordance with the designated planogram.