Definition: The combination of products offered for sale by a retail outlet, which takes into account both the variety and quantity of goods. The product mix is more than just inventory. It defines the retail outlet's niche in the market, and the personality of the brand. The product mix is often used to attract a certain demographic of shoppers to the store as well.
Also Known As: product lines, product offererings
Common Misspellings: produce mix
Examples: Coach Inc. is creating an innovative and bold product mix for the holiday season in order to attract attention and surprise its customers.
