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Retail Definition - What Is the Meaning and How to Define the Term “Retail”

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Caucasian couple shopping in clothing store
Blend Images - Erik Isakson/Brand X Pictures/Getty Images
Definition: Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. The retail transaction is at the end of the supply chain. Manufacturers sell large quantities of products to retailers, and retailers attempt to sell those same quantities of products to consumers.

Types and Categories of Retailing:
More Research About Retailing and the Retail Industry:
Also Known As: retailing, retail sale, retail transaction, retail business, retail trade, retail industry
Common Misspellings: retale
Examples:
A person who wants to obtain a product for their own personal use will usually purchase it at a retail store or from some other retail marketing channel.

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