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Target Market

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Definition: A segment of consumers that is most likely to purchase the products and services offered by a particular retailer.

When defining the target market, retail organizations generally identify demographic, socioeconomic, and psychographic characteristics, and then use that data to focus and guide their marketing, advertising, promotion, and merchandising efforts.

Also Known As: target audience, target customer, average customer, customer profile
Common Misspellings: targit market, target markit
Examples:
The primary target market of Neiman Marcus is affluent consumers who are in the top 2% of the income bracket in the U.S.

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