Definition: The display of products which makes them appealing, attractive, accessible, engaging, and enticing to shoppers in a retail store. Visual merchandising utilizes displays, color, lighting, smells, sounds, digital technology and interactive elements to catch customers' attention and persuade them to make purchases. Visual merchandising helps convey the image of the brand and reflects the personality of the target markets that the retail store wants to attract.
Also Known As: product merchandising, retail display, merchandising design
Common Misspellings: visal merchandising, visul merchandising
Examples: People who work in visual merchandising jobs will be responsible for visual displays, inventory management, and merchandising training for one or several retail stores.
