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2012 Most Valuable Retail Brands in the World - BRANDZ Top 100 Global Brands

Best Retail Brands for Brand Value, Brand Equity & Future Contribution to Profit

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2012 Most Valuable Retail Brands in the World - BRANDZ Top 100 Global Brands
© Barbara Farfan for About.com
Updated May 23, 2013
According to the 2012 Most Valuable Brands in the World list, there are 32 global retail companies and companies with significant global retail operations that are considered to be the world's most valuable brands. What follows is a complete list of those most valuable brands in the global retail industry.

The numbers in the left column indicate the ranking (out of a total of 100 companies) that was assigned to each company's brand after a monetary value was assigned. The monetary BRANDZ value is derived based on a complicated formula which calculates a brand value number that reflects branded intangible earnings, customer loyalty, and brand equity. Generally, the value of a strong retail brand is at least 30% of the estimated value of the company, noting, of course, that the value of a company is also largely based on the judgment and speculation of those experts who attempt to calculate it.

2012 Most Valuable Retail Brands in the World:

1  Apple
$192.9 billion

3  Google
$107.8 billion

4  McDonald's
$95.1 billion

8  AT&T
$68.9 billion

9  Verizon
$49.2 billion

17  Wal-Mart
$34.4 billion

18  Amazon.com
$34.0 billion

21  Yves St. Laurent
$25.9 billion

23  BMW
$24.6 billion

28  Toyota
$21.8 billion

32  Hermes
$19.1 billion

36  TESCO
$18.0 billion

39  Shell
$17.8 billion

42  Starbucks
$17.1 billion

43  Disney
$17.1 billion

44  Nike
$16.3 billion

46  Mercedes Benz
$16.1 billion

51  Subway
$14.8 billion

58  H&M
13.5 billion

62  Home Depot
$13.0 billion

64  eBay
$12.6 billion

65  Honda
$12.6 billion

66  Zara
$12.6 billion

76  Target
$10.5 billion

77  BP
$10.4 billion

81  Nissan
$9.8 billion

87  Aldi
$9.3 billion

89  IKEA
$9.2 billion

91  KFC
$8.8 billion

93  Chevron
$8.6 billion

96  VW
$8.5 billion

98  Carrefour
$7.8 billion
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