1. Industry
Send to a Friend via Email

Your suggestion is on its way!

An email with a link to:

http://retailindustry.about.com/od/retailbestpractices/a/Top-Best-Most-Valuable-Retail-Brands-In-World-2008-2009-2010-2011-2012-Comparison.htm

was emailed to:

Thanks for sharing About.com with others!

Best and Most Valuable Brands 2008-2013 Comparison - Six-Year BRANDZ Rankings

Compare Global Retail Brands for Brand Value, Equity, Financial Contributions

By

Best and Most Valuable Brands 2008-2013 Comparison - Six-Year BRANDZ Rankings
© Barbara Farfan for About.com
Updated October 22, 2013
How do the best and most valuable retail brands compare to each other? Have the best and most valuable retail brands gained in strength over the past six years? These questions can be answered by a six-year comparison of the annual BRANDZ Top 100 Brands list that is compiled and released each year by the MillwardBrown Optimor consulting firm.

According to the MillwardBrown Optimor groupt, there are 38 global retail companies and companies with significant global retail operations that have been considered to be the world's most valuable brands between the years of 2008 and 2013. This assessment has been made based on a tangible valuation that the list compilers have assigned to the intangible brand asset for each company. Find out which retail companies have been receiving the most financial value from their brands in the years 2008, 2009 2010, 2011, 2012, and 2013 and compare how the most valuable retail brands in the world have been progressing in brand value compared to other top retail brands in this article.

What follows is a complete list of those most valuable brands in the global retail industry and the "top" rankings that they received in each of the past five years. The numbers in the left column indicate the ranking (out of a total of 100 companies) that was assigned to each company's brand after a monetary value was assigned to the brand using a somewhat complicated proprietary formula. The annual BRANDZ list ranks all brands from all companies in all industries, but the comparison chart that follows includes only the brands of retail companies and companies with significant retail operations.

Most Valuable Retail Brands in the World 2008 - 2013 Ranking Comparison:

AT&T Global Brand Rankings
2013 - #6
2012 - #8
2011 - #7
2010 - N/A
2009 - #28
2008 - #55

Aldi Global Brand Rankings
2013 - #99
2012 - #87
2011 - #94
2010 - #83
2009 - #74
2008 - N/A

Amazon.com Global Brand Rankings
2013 - #14
2012 - #18
2011 - #14
2010 - #14
2009 - #26
2008 - #61

Apple Global Brand Rankings
2013 - #1
2012 - #1
2011 - #1
2010 - #3
2009 - #6
2008 - #7

BMW Global Brand Rankings
2013 - #24
2012 - #23
2011 - #30
2010 - #25
2009 - #18
2008 - #17

BP Global Brand Rankings
2013 - #78
2012 - #77
2011 - #64
2010 - #34
2009 - N/A
2008 - N/A

Carrefour Global Brand Rankings
2012 - #98
2011 - #59
2010 - N/A
2009 - #47
2008 - #44

Chevron Global Brand Rankings
2013 - #97
2012 - #93

Disney Global Brand Rankings
2013 - #26
2012 - #43
2011 - #38
2010 - #41
2009 - #20
2008 - #23

eBay Global Brand Rankings
2013 - #47
2012 - #64
2011 - #82
2010 - #76
2009 - #54
2008 - #65

Google Global Brand Rankings
2013 - #2
2012 - #3
2011 - #2
2010 - #1
2009 - #1
2008 - #1

Gucci Global Brand Rankings
2013 - #68

H&M Global Brand Rankings
2013 - #69
2012 - #58
2011 - #62
2010 - #63
2009 - #58
2008 - #66

Hermes Global Brand Rankings
2013 - #40
2012 - #32
2011 - #71
2010 - #86
2009 - #82
2008 - #76

Home Depot Global Brand Rankings
2013 - #41
2012 - #62
2011 - #89
2010 - #81
2009 - #70
2008 - #40

Honda Global Brand Rankings
2013 - #71
2012 - #65
2011 - #56
2010 - #46
2009 - #50
2008 - #37

IKEA Global Brand Rankings
2013 - #74
2012 - #89

McDonald’s Global Brand Rankings
2013 - #4
2012 - #4
2011 - #4
2010 - #6
2009 - #5
2008 - #8

Mercedes Benz Global Brand Rankings
2013 - #43
2012 - #46
2011 - #50
2010 - #40
2009 - #40
2008 - #36

Microsoft Global Brand Rankings
2013 - #7

Nike Global Brand Rankings
2013 - #45
2012 - #44
2011 - #57
2010 - N/A
2009 -# 59
2008 -# 53

Nissan Global Brand Rankings
2013 - #86
2012 - #81
2011 - #88
2010 - #84
2009 - #67
2008 - #59

Petrobras Global Brand Rankings
2013 - N/A
2011 - #61
2010 - N/A
2009 - N/A
2008 - N/A

Porsche Global Brand Rankings
2013 - N/A
2011 - #66
2010 - N/A
2009 - #35
2008 - N/A

Prada Global Brand Rankings
2013 - #95

Samsung Global Brand Rankings
2013 - #30

Shell Global Brand Rankings
2013 - #49
2012 - #39
2011 - #51
2010 - #40
2009 - N/A
2008 - N/A

Starbucks Global Brand Rankings
2013 - #44
2012 - #42
2011 - #72
2010 - #85
2009 - #89
2008 - #56

Subway Global Brand Rankings
2013 - #51
2012 - #51
2011 - #54
2010 - #64
2009 - #60
2008 - #73

TMobile Global Brand Rankings
2013 - N/A
2012 - N/A
2011 - #19
2010 - #55
2009 - #63
2008 - #83

Target Global Brand Rankings
2013 - #76
2012 - #76
2011 - #65
2010 - #62
2009 - #57
2008 - #46

Tesco Global Brand Rankings
2013 - #55
2012 - #36
2011 - #31
2010 - #17
2009 - #21
2008 - #25

Toyota Global Brand Rankings
2013 - #23
2012 - #28
2011 - #27
2010 - #26
2009 - #14
2008 - #12

Verizon Global Brand Rankings
2013 - #12
2012 - #9
2011 - #13
2010 - #20
2009 - #34
2008 - #33

Volkswagen Global Brand Rankings
2013 - #100
2012 - #96

Wal-Mart Global Brand Rankings
2013 - #18
2012 - #17
2011 - #15
2010 - #13
2009 - #11
2008 - #13

Woolworths Global Brand Rankings
2013 - #80

Yves Saint Laurent Global Brand Rankings
2013 - #29

Zara Global Brand Rankings
2013 - #35
2012 - #66
2011 - #86
2010 - #80
2009 - #76
2008 - #84

More About Retail Brands Share This Story | Trending Retail Topics | Newest Articles & Updates
| Free Retail Newsletter | E-mail Quote of the Day | Pinteresting Retail Pins |
Follow on Twitter | "Like" on Facebook |
  1. About.com
  2. Industry
  3. Retail Industry
  4. Best Practices & Award Winners
  5. Best and Most Valuable Retail Brands 2008-2013 Comparison - Comparison of Global Retail Brands for Brand Value and Brand Equity from Five-Year BRANDZ Rankings - Apple, McDonald’s, Amazon, Wal-Mart and All Largest Retailing Brands

©2014 About.com. All rights reserved.