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Best and Most Valuable Brands 2014-2008 Comparison - 7-Year BRANDZ Rankings

Compare Global Retail Brands for Brand Value, Equity, Financial Contributions

By

Best and Most Valuable Brands 2014-2008 Comparison - 7-Year BRANDZ Rankings
© Barbara Farfan for About.com
Updated May 31, 2014
How do the best and most valuable retail brands compare to each other? Have the best and most valuable retail brands gained in strength over the past seven years? These questions can be answered by a seven-year comparison of the annual BRANDZ Top 100 Brands list that is compiled and released each year by the MillwardBrown Optimor consulting firm.

According to the MillwardBrown Optimor group, there are 38 global retail companies and companies with significant global retail operations that have been considered to be the world's most valuable brands between the years of 2008 and 2013. This assessment has been made based on a tangible valuation that the list compilers have assigned to the intangible brand asset for each company. Find out which retail companies have been receiving the most financial value from their brands in the years 2008, 2009 2010, 2011, 2012, 2013, and 2014, and compare how the most valuable retail brands in the world have been progressing in brand value compared to other top retail brands in this article.

What follows is a complete list of those most valuable brands in the global retail industry and the "top" rankings that they received in each of the past five years. The numbers in the left column indicate the ranking (out of a total of 100 companies) that was assigned to each company's brand after a monetary value was assigned to the brand using a somewhat complicated proprietary formula. The annual BRANDZ list ranks all brands from all companies in all industries, but the comparison chart that follows includes only the brands of retail companies and companies with significant retail operations.

Most Valuable Retail Brands in the World 2008 - 2014 Ranking Comparison:

AT&T Global Brand Rankings
2014 - #8
2013 - #6
2012 - #8
2011 - #7
2010 - N/A
2009 - #28
2008 - #55

Aldi Global Brand Rankings
2014 - #100
2013 - #99
2012 - #87
2011 - #94
2010 - #83
2009 - #74
2008 - N/A

Amazon.com Global Brand Rankings
2014 - #10
2013 - #14
2012 - #18
2011 - #14
2010 - #14
2009 - #26
2008 - #61

Apple Global Brand Rankings
2014 - #2
2013 - #1
2012 - #1
2011 - #1
2010 - #3
2009 - #6
2008 - #7

BMW Global Brand Rankings
2014 - #32
2013 - #24
2012 - #23
2011 - #30
2010 - #25
2009 - #18
2008 - #17

BP Global Brand Rankings
2014 - #74
2013 - #78
2012 - #77
2011 - #64
2010 - #34
2009 - N/A
2008 - N/A

Carrefour Global Brand Rankings
2014 - N/A
2013 - N/A
2012 - #98
2011 - #59
2010 - N/A
2009 - #47
2008 - #44

Chevron Global Brand Rankings
2014 - N/A
2013 - #97
2012 - #93

Disney Global Brand Rankings
2014 - #23
2013 - #26
2012 - #43
2011 - #38
2010 - #41
2009 - #20
2008 - #23

eBay Global Brand Rankings
2014 - #61
2013 - #47
2012 - #64
2011 - #82
2010 - #76
2009 - #54
2008 - #65

Ford Global Brand Rankings
2014 - #84

Google Global Brand Rankings
2014 - #1
2013 - #2
2012 - #3
2011 - #2
2010 - #1
2009 - #1
2008 - #1

Gucci Global Brand Rankings
2014 - #60
2013 - #68

H&M Global Brand Rankings
2014 - #63
2013 - #69
2012 - #58
2011 - #62
2010 - #63
2009 - #58
2008 - #66

Hermes Global Brand Rankings
2014 - #41
2013 - #40
2012 - #32
2011 - #71
2010 - #86
2009 - #82
2008 - #76

Home Depot Global Brand Rankings
2014 - #40
2013 - #41
2012 - #62
2011 - #89
2010 - #81
2009 - #70
2008 - #40

Honda Global Brand Rankings
2014 - #70
2013 - #71
2012 - #65
2011 - #56
2010 - #46
2009 - #50
2008 - #37

IKEA Global Brand Rankings
2014 - #50
2013 - #74
2012 - #89

KFCGlobal Brand Rankings
2014 - #83

McDonald’s Global Brand Rankings
2014 - #5
2013 - #4
2012 - #4
2011 - #4
2010 - #6
2009 - #5
2008 - #8

Mercedes Benz Global Brand Rankings
2014 - #42
2013 - #43
2012 - #46
2011 - #50
2010 - #40
2009 - #40
2008 - #36

Microsoft Global Brand Rankings
2014 - #4
2013 - #7

Nike Global Brand Rankings
2014 - #34
2013 - #45
2012 - #44
2011 - #57
2010 - N/A
2009 -# 59
2008 -# 53

Nissan Global Brand Rankings
2014 - #90
2013 - #86
2012 - #81
2011 - #88
2010 - #84
2009 - #67
2008 - #59

Petrobras Global Brand Rankings
2014 - N/A
2013 - N/A
2011 - #61
2010 - N/A
2009 - N/A
2008 - N/A

Porsche Global Brand Rankings
2014 - N/A
2013 - N/A
2011 - #66
2010 - N/A
2009 - #35
2008 - N/A

Prada Global Brand Rankings
2014 - #96
2013 - #95

Samsung Global Brand Rankings
2014 - #29
2013 - #30

Shell Global Brand Rankings
2014 - #53
2013 - #49
2012 - #39
2011 - #51
2010 - #40
2009 - N/A
2008 - N/A

Starbucks Global Brand Rankings
2014 - #31
2013 - #44
2012 - #42
2011 - #72
2010 - #85
2009 - #89
2008 - #56

Subway Global Brand Rankings
2014 - #43
2013 - #51
2012 - #51
2011 - #54
2010 - #64
2009 - #60
2008 - #73

TMobile Global Brand Rankings
2014 - #27
2013 - N/A
2012 - N/A
2011 - #19
2010 - #55
2009 - #63
2008 - #83

Target Global Brand Rankings
2014 - N/A
2013 - #76
2012 - #76
2011 - #65
2010 - #62
2009 - #57
2008 - #46

Tesco Global Brand Rankings
2014 - #66
2013 - #55
2012 - #36
2011 - #31
2010 - #17
2009 - #21
2008 - #25

Toyota Global Brand Rankings
2014 - #26
2013 - #23
2012 - #28
2011 - #27
2010 - #26
2009 - #14
2008 - #12

Verizon Global Brand Rankings
2014 - #11
2013 - #12
2012 - #9
2011 - #13
2010 - #20
2009 - #34
2008 - #33

Volkswagen Global Brand Rankings
2014 - N/A
2013 - #100
2012 - #96

Wal-Mart Global Brand Rankings
2014 - #22
2013 - #18
2012 - #17
2011 - #15
2010 - #13
2009 - #11
2008 - #13

Woolworths Global Brand Rankings
2014 - #82
2013 - #80

Yves Saint Laurent Global Brand Rankings
2014 - #30
2013 - #29

Zara Global Brand Rankings
2014 - #37
2013 - #35
2012 - #66
2011 - #86
2010 - #80
2009 - #76
2008 - #84

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