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BMW Group Mission Statement - One Premium Success From Three Distinct Visions

Mission Statement, Headquarters & Founders Facts About BMW Group Auto Makers


The mission statement of the BMW Group explains the premium price and premium experience associated with BMW vehicles. (See the BMW Group mission statement below.)
BMW Group Mission Statement - One Premium Success From Three Distinct Visions
Reprinted with permission from Press.BMWGroup.com
BMW Group Founders Facts and Trivia:

BMW first started in 1916 as BFW, Bayerische Flugzeugwerke AG, developing and producing aircraft engines for World War I. The company name was changed in 1917 to Bayerishe Motoren Werke GmbH, which translates to Bavarian Motors Works, or BMW. The five men who are credited with founding BMW are Franz Josef Popp, Karl Rapp, Gustav Otto, Max Friz or Camillo Castiglioni.

The first sold in the U.S. in the 1960's was the BMW 2002. BMW North America was established in 1975. When the BMW Product Facility was opened in Greer, South Carolina in 1994, it was the first BMW manufacturing plant opened outside of Germany.

BMW Headquarters:

The BMW Group worldwide headquarters is located in Munich, Germany. The BMW US headquarters is located in Woodcliff Lake, New Jersey.

The Mission Statement of the BMW Group:

Reading the BMW Group mission statement, it's easy to understand why the BMW Group is clearly associated with premium products, premium prices, and premium experiences. The BMW mission statement is...

"The BMW Group is the world's leading provider of premium products and premium services for individual mobility."

Beyond that, each brand of vehicle under the BMW Group umbrella has its own distinct brand identy...

BMW Brand - "The BMW brand stands for one thing: sheer driving pleasure. Sporting and dynamic performance combined with superb design and exclusive quality."

MINI Brand - "The MINI brand wins hearts and turns heads. MINI is refreshingly different: extroverted, spontaneous and in every respect something out of the ordinary."

"For over 100 years, motor cars of the Rolls-Royce brand have stood for truly outstanding engineering, quality and reliability."

More About U.S. Company Mission Statements, History, and Headquarters: More About the BMW Group and the BMW Brand: Share This Story | Trending Retail Topics | Newest Articles & Updates
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