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Bank of America Mission Statement - Banking Services for Specific Niche Markets

Mission Statement, Headquarters and Founders Facts About Bank of America

The mission statement of Bank of America defines its marketing niche when compared to all other banks by focusing its employees on a specifically defined target market, a strategy also used in some retail mission statements as well. (See the Bank of America mission statement below.)
Bank of America Mission Statement - Banking Services for Specific Niche Markets
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Bank of America Founders Facts and Trivia:

Bank of America was first founded as the Bank of Italy by Amedeo Giannini in San Francisco, California on October 17, 1904. The bank was renamed Bank of America in 1929.

Bank of America Headquarters:

The Bank of America headquarters is located in Charlotte, North Carolina.

The Mission Statement of Bank of America:

“Our mission is to offer lending and investment products that
  • Serve low-and moderate-income individuals and families
  • Improve underserved low- and moderate-income communities
  • Create sustainable practices for the long haul”
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