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Borders Books Mission Statement - Enrich Lives With Knowledge and Entertainment

Mission Statement, Headquarters and Founders Facts About Bankrupt Borders Group

The mission statement, vision, and values of Borders Group couldn't save it from bankruptcy and liquidation. (See the Borders Books mission statement below.)
Borders Books Mission Statement - Enrich Lives With Knowledge and Entertainment
Reprinted with permission from Borders.com
Borders Bookstores Founders Facts and Trivia:

The first "Borders Book Shop" was opened in 1971 by Tom and Louis Borders. That first Borders Books store was only 800 square feet and carried used books that were geared towards the Ann Arbor, MI college town community.

Borders Books Former Headquarters:

The corporate headquarters of the Borders Group was located in the city of its birth, Ann Arbor, MI.

The Mission Statement, Vision, and Values of Borders Group and the Bankrupt Borders Bookstore Chain:

The Borders Group mission statement is divided into two parts = "Our Visions" and "Our Values."

The Vision of Bankrupt Borders Bookstores:
"To create richer, more satisfying lives through knowledge and entertainment."

The Values of Bankrupt Borders Bookstores:

"Individuality - Borders understands that books, music and movies help shape and define us all, making us individuals—original and unique. What people read and listen to is an integral part of who they are and who they aspire to be.

"Community - Borders embraces its role as a vital, contributing member of the community that reaches out to connect with people. We offer knowledge and entertainment, but also a commitment to act as a responsible neighbor and partner in the towns where we live, work and do business.

"Discovery - Borders celebrates the universal desire to explore and find personal enrichment and knowledge. We connect the act of exploration to the moment of discovery in a way that feels serendipitous, like a stroke of good fortune.

"Familiarity Borders recognizes that in the comfort of the familiar, we are all more relaxed and open to new possibilities. A warm, informal gathering place makes life more colorful, nourishing relationships and encouraging connection."

More About U.S. Company Mission Statements, History, and Headquarters: More About the Bankrupt Borders Bookstore Chain:

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