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The Gap Stores Mission Statement - A Global Purpose and Values Build the Brand

Mission Statement, Headquarters & Founders Facts About The Gap Retail Stores


The Gap has mission, purpose, and values statements which guide its global retail operations and help build The Gap brand around the world. (See The Gap stores mission statement below.)
The Gap Stores Mission Statement - A Global Purpose and Values Build the Brand
Barbara Farfan for About.com
The Gap Stores Founders Facts and Trivia:

The Gap retail stores chain was founded by Donald and Doris Fisher, who opened their first store in San Francisco on August 21, 1969.

Corporate Headquarters for The Gap Stores:

The headquarters of The Gap are located in the city where the company was founded, San Francisco, California.

The Mission Statement of The Gap Stores:

According to the Gap.com corporate website, the mission statement of The Gap stores is:

“Gap, Inc. is a brand-builder. We create emotional connections with customers around the world through inspiring product design, unique store experiences, and compelling marketing."

In addition to its mission statement, The Gap also has a purpose statement, which is designed to guide the daily actions of its employees. The Gap Purpose is:

"Our purpose? Simply, to make it easier for you to express your personal style throughout your life. We have more than 150,000 passionate, talented people around the world who help bring this purpose to life for our customers."

One more piece of guidance provided by Gap Inc. to its employees is its Key Values. These specifically defined values are meant to create a socially responsible retail operation in all of its stores and offices throughout the world. The Gap stores key values are:
  • Ingetrity
  • Respect
  • Open-mindedness
  • Quality
  • Balance
More About U.S. Company Mission Statements, History, and Headquarters: More About Gap.com: Most Popular Articles | Trending Retail Topics | Follow on Twitter | "Like" on Facebook

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