The Jeep brand was born in response to a request from the U.S. army for a reconnaissance vehicle to support World War II in June, 1940. The "jeep" design was completed in 75 days by Willys-Overland. Through a series of company sales, the jeep brand went to Kaiser Motors in 1953, to the American Motors Corporation in 1987, and to the Chrysler corporation in 1987.
Jeep Brand Headquarters:
As part of the Chrysler corporation, the Jeep brand headquarters are located in Detroit, Michigan.
Hyundai-Kia Mission, Vision and Values:
The Jeep mission began in support of a war effort, and the Jeep brand continued in the civilian world to get the job done, whatever the job might be. That original Jeep mission is aligned well with the mission of its parent, the Chrysler corporation.
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