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Trader Joe's Mission Statement - Fun, Individual Pride, and Company Spirit

Mission Statement Vision, Headquarters & History of Trader Joe's Grocery Stores


The mission of Trader Joe's grocery stores includes fun, individual price, and company spirit, which helps create the constantly upbeat Trader Joe's customer experience. (See the Trader Joe's mission, vision, and values below.) >> Pin This Image on Pinterest
Trader Joe's Mission Statement - Fun, Individual Pride, and Company Spirit
Barbara Farfan for About.com
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Trader Joe's Founders Facts and Trivia:

The first Trader Joe's opened in 1967 in Pasadena, CA and is still in operation in the same location today. Trader Joe's started selling private label merchandise and re-using canvas bags in 1977, long before many major grocery store chains adopted these practices in the 21st century. The founder of Trader Joe's is Joe Coulombe, who earned an MBA at Stanford University and positioned Trader Joe's as the grocery store for "overeducated and underpaid people."

Trader Joe's Headquarters:

Trader Joe's was purchased by Aldi Nord in 1979 and it now has headquarters in Monrovia, California and Boston, Massachusetts.

Trader Joe's Mission, Vision, and Values:

Trader Joe's says its first mission statement was written in chalk, 24 years after its first store opened. The current mission statement of Trader Joe's is more official and not as easily erasable...

"The mission of Trader Joe's is to give our customers the best food and beverage values that they can find anywhere and to provide them with the information required to make informed buying decisions. We provide these with a dedication to the highest quality of customer satisfaction delivered with a sense of warmth, friendliness, fun, individual pride, and company spirit."

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