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Wendy's Company Mission Statement - Keeping the Spirit of Dave Thomas Alive

Example of Mission Statement Best Practices from the Retail Restaurant Industry

Wendy's employees keep the spirit of founder Dave Thomas alive by following the company's "What We Believe" guidelines. (See Wendy's mission statement below.)
Wendy's Company Mission Statement - Keeping the Spirit of Dave Thomas Alive
Reprinted with permission from Microsoft Office
Wendy's Fast Food Restaurant Chain Founder:

After working directly with Colonel Harland Sanders in Kentucky Fried Chicken franchises, Dave Thomas started his own fast food franchise business in 1969, which he named after his daughter, Melinda Lou (nicknamed "Wenda," which was her toddler pronunciation of her own name).

Wendy's Headquarters:

Wendy's headquarters are located in the city where the company's first restaurant was opened - Columbus, OH.

Wendy's Mission Statement:

Wendy's provides its employees with "What We Believe" guidelines, which serve as both an internal mission statement and an external customer service goal. For those that put on the Wendy's nametage, this is "What We Believe":

  • QUALITY IS OUR RECIPE - We don't cut corners on our products, service, or employees!

  • TREAT EVERYONE WITH RESPECT - Be genuine and kind and lend each other a helping hand!

  • DO THE RIGHT THING - Honesty and integrity are rules we live by!

  • PROFIT MEANS GROWTH - Teamwork is the key to our success!

  • GIVE BACK - Make your community better every day!
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