Updated May 24, 2012
For one famous billionaire, the road to success was paved with naivete, blind faith, and fresh-baked bread. How did Fred DeLuca build the world's largest franchise chain? Discover how Subway Sandwich restaurants beat out every other franchise chain to dominate the global fast food industry from Fred DeLuca, in his own words.
Quotable Quotes from Fred DeLuca About Building the World's Largest Franchise:
- "My parents didn't deprive me but we were poor- poor isn't the right word. Back then I don't think there was alot of expendable income, so kids pretty much figured out how to make their own way."
- "We didn't really know the franchising business, and it's [a very] different business from the store operations business. Just because we knew how to run stores didn't mean we knew how to run a franchising company – at that point, we were in the beginning stages of learning how to be a franchiser."
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"I didn’t know enough about business to realize how bad we were doing. And I didn’t have the concept that you should quit at something. I can think of so many reasons why we shouldn’t have made it. We were on the edge continuously."
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"I thought initially that it would be a small-scale business. But after I brought in franchising we got to about 200 stores in the early 1980s. It was then that I wondered how well we could really do."
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"We have good market acceptance and that’s why Subway is growing very nicely. We win markets one customer at a time – that’s been our simple formula since the beginning."
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“The world doesn’t stand still and we don’t deserve to be where we are unless we stay ahead of things and take the necessary steps to remain competitive.”
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“I tell my team all the time, ‘The biggest chain in the world used to be Howard Johnson. Now no one eats at a Howard Johnson.’”
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"What's happening to us is beyond whatever I imagined."
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"If you told me 30 years ago that one day I'd be sitting in a Subway store in Russia, I'd have said you were crazy."
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“I work every day, and I can’t figure out why I enjoy it so much.”
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“I’ve been doing this for 45 years. Sometimes I think, ‘If I just keep at it for another five years, I could say I’ve done it for 50.’”
- “When I hit 50, I’ll probably say, ‘You know, I could do this for 100 years.’”
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