1. Home
  2. Business & Finance
  3. Retail Industry

Sweepstakes & Contest Marketing Promotions in the Retail Industry

The retail industry frequently uses contests and sweepstakes to introduce new products, build customer goodwill, and increase awareness for their brand. Learn about the latest strategies and best practices for retail sweepstakes and contest marketing promotions here.
Retail Industry Web Contests & Sweepstakes: Chrysler Green Sweeps, No Hybrid Car
Chrysler is hoping to gain green status in the minds of consumers with its "Chrysler Drive to Go Green Sweepstakes." Get details about green sweepstakes, which promotes Chrysler's Aspen Hybrid, but does not include the vehicle in its list of prizes, valued at $19,000.
Online Sweepstakes in the Retail Industry: Marketing Benefits & Best Practices
Online sweepstakes swept through the retail industry in 2008. Hundreds of major retailers put millions of dollars worth of merchandise and cash into the pockets of grateful consumers. Find out the benefits of online sweepstakes for the retailer and the best practices that make this marketing promotion strategy worth the effort.
The Best Retail Industry Online Sweepstakes of 2008, Ending in December
Even in the toughest year in retail history, dozens of major U.S. retail organizations committed to giving away millions of dollars in cash and merchandise in online sweepstakes promotions. This list of retail industry online sweepstakes ending in December 2008 reveals the prizes and marketing strategies of some of the year's top contests.
Retail Industry Web Contests & Sweepstakes: Hilo Hattie's "Win a Trip to Hawaii"
The world's largest retailer of Hawaiian gifts and clothing, Hilo Hattie has teamed up with United Airlines and Hilton for their appropriately named "Win a Trip to Hawaii" Sweepstakes. Enter by December 31 to get a chance to win a six-night Waikiki vacation valued at $5,500.
Retail Industry Web Contests & Sweepstakes: Staples 2008 Holiday Promo
Up to $50 million worth of merchandise will be awarded to Staples shoppers in the 2008 holiday season with the Staples "Gift It For Free Sweepstakes" promotion In an effort to capture customers from faltering retail office supply competitors, Staples will issue refunds to 10,000 customers in this massive holiday sweepstakes.
Retail Industry Web Contests & Sweepstakes: Kmart Hannah Montana Tween Giveaway
Kmart is hoping to capture the attention of the lucrative tween market by hosting a promotion featuring tween idol superstar phenomenon, Hannah Montana (a/k/a Miley Cyrus). Enter this 2008 holiday season promotion to win one of four Hannah Montana autographed guitars.
Explore Retail Industry
About.com Special Features

10 Things You Can Do Today to Improve Your Credit

Easy steps to take control of your credit card debt. More >

Year End Tax Planning

Discover financial planning opportunities with these three tips. More >

  1. Home
  2. Business & Finance
  3. Retail Industry
  4. Retail Trendsetters
  5. Retail Sweepstakes Promos

©2009 About.com, a part of The New York Times Company.

All rights reserved.