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Blogging Jargon for Retail Business Bloggers

By Barbara Farfan, About.com

CEOBlog

This is a blog which is written by a CEO. Sometimes these blogs are actually ghostwritten by a public relations employee and attributed to the CEO.

Comment spam

Comments that are submitted to a blog for the purpose of displaying an external link, advertising, or commercial message that is either related or unrelated to the topic of the blog ora specific post. These comments are considered to be self-serving, and irrelevant to the meaningful exchange of ideas that the blog forum is intended to be.

Comment spam is often generated and posted automatically by a computer program, rather than written and posted by a real person.

Crisis Blog

A blog used specifically to address crisis situations. This type of blog is generally used by businesses, organizations, and goverment entities that need to give frequent updated information to the general public about an unstable, dangerous, or difficult situation.

Crud

The coding symbols that appear in the text of the content on a web page due to a programming or formatting error.

Drive-by Blogging

Referencing an action that is performed from a moving vehicle, this phrase is used to describe blog posts that are hastily written or published, or content that attacks a person or entity suddenly and without warning. There is a "hit-and-run" aspect of the blog and/or its posts when this phrase is used.

Drive-by Hacking

The act of accessing a computer, its files, or a network without authorization. This is generally accomplished through wireless local area network signals that are transmitted without security defenses or encryption.

Drive-by Spamming

A huge volume of spam e-mails that are sent with the unauthorized use of an unprotected e-mail port that is usually accessed through a vulnerable wireless local area network signal.

Down thread

A reference, usually accomapnied by a link, to a post or comment contained in the same blog from an earlier date.

Event blog

Focused on a specific event, this is a blog that is generally used for pre-event marketing and promotions, and will sometimes provide real-time reports as the event is occurring. Post-event reports and summaries are commonly posted on this type of blog as well. The blog will often remain idle after the conclusion of the event, and resume when the promotion of something new begins.

Fisking

A detailed point-by-point, line-by-line response to a blog posting which disputes, criticizes, and questions the accuracy of the content. The term was coined after a three-paragraph attack was written in reponse to a newspaper article written by British journalist Jack Fisk.

Groupblog

A blog which is owned, authored, or maintained by two or more people.

Internet Buzz

The aggregate of messages about a product, entity, person, event, or topic which are communicated using an online medium. In general, what the general internet public is talking about, expressing opinions about, and sharing with others.

Link love

Used to describe a link to an external blog or website that is displayed without remuneration or reciprocation. The implication is that the motivation for displaying a link is true affection for the destination site and its content.

Linkmunity

A community which consists of those that are connected by linking between their blogs or websites.

Link rot

This is the natural breakdown of the links on blogs or websites which occurs over time as the webpages referenced are moved or removed. This phrase is also used to describe the condition of a website which contains outdated information that is outdated, and clogs search engines results which are not useful.

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