This is a comparison of the October same store sales figures reported by major U.S. retailers in 2006, 2007, 2008, and 2009. The percentages reported for each retail company represent the change in sales for stores open for at least 12 months, when compared to sales for stores open for at least 12 months in October of the previous year.
Very often the media, experts, and analysts draw conclusions about same store sales figure changes that occur from one month to the next in the same year. But same store sales figures do not measure month-over-month trends, so a same-year comparison is not valid.
The figures below will make a productive comparison possible for 2006 through 2009 in the month of October. This kind of year-over-year comparison is the only exercise that produces any kind of valid conclusions.
Comparison of October Same Store Sales Figures from 2006, 2007, 2008 and 2009:
Abercrombie & Fitch (ANF)
- 15.0% -October, 2009
- 14.0% -October, 2008
- 16.0% -October, 2007
- 4.0% -October, 2006
Aeropostale (ARO)
+ 3.0% -October, 2009
+ 1.0% -October, 2008
+ 3.0% -October, 2007
+ 5.6% -October, 2006
American Apparel
- 6.0% -October, 2009
+ 22.0% -October, 2008
+ 44.0% -October, 2007
N/A
American Eagle Outfitters (AEO)
- 5.0% -October, 2009
- 12.0% -October, 2008
- 3.0% -October, 2007
- 8.0% -October, 2006
BJs Wholesale (BJ)
+ 3.7% -October, 2009
+ 6.6% -October, 2008
+ 3.0% -October, 2007
- 0.7% -October, 2006
Bon-Ton (BONT)
+ 3.1% -October, 2009
- 11.1% -October, 2008
- 1.4% -October, 2007
- 9.7% -October, 2006
Buckle (BKE)
+ 4.3% -October, 2009
+ 14.5% -October, 2008
+ 20.3% -October, 2007
+ 1.7% -October, 2006
Cato
+ 0.0% -October, 2009
+ 4.0% -October, 2008
- 8.0% -October, 2007
- 5.0% -October, 2006
Chicos FAS (CHS)
N/A
- 13.4% -October, 2008
- 8.0% -October, 2007
- 5.0% -October, 2006
Children's Place (PLCE)
- 5.0% -October, 2009
+ 4.0% -October, 2008
+ 2.0% -October, 2007
+ 10.0% -October, 2006
Costco (COST)
+ 4.0% -October, 2009
- 2.0% -October, 2008
+ 2.0% -October, 2006
Destination Maternity (Mothers Work - DEST)
- 5.2% -October, 2009
+ 6.0% -October, 2008
- 3.9% -October, 2007
+ 1.7% -October, 2006
Dillard's (DDS)
- 8.0% -October, 2009
- 8.7% -October, 2008
- 9.0% -October, 2007
- 5.5% -October, 2006
Duckwall-ALCO (DUCK)
- 0.9% -October, 2009
- 2.7% -October, 2008
+ 0.0% -October, 2007
Fred's (FRED)
+ 0.4% -October, 2009
+ 1.3% -October, 2008
+ 0.6% -October, 2007
- 2.5% -October, 2006
Gap
- 6.0% -October, 2009
- 16.0% -October, 2008
- 8.0% -October, 2007
- 7.0% -October, 2006
More October Same Store Sales Comparisons...

