Updated January 10, 2011
Even though same store sales is not a month-over-month comparison, it is still helpful to look at a year's worth of numbers in order to spot trends for individual retailers as well as the retail industry overall. The 2010 same store sales roundup reveals that it's easy for same store sales numbers to look good for just about every U.S. retail industry company when those same store sales are being compared to a year of devastating losses and declines.
Surprisingly, though, not every month has positive same store results for every U.S. retailer in 2010. This is a both glaring demonstration of weakness for individual retailers, and an indication of the weakness of the U.S. economy in general. While the U.S. retail industry can lay claim to "recovery" in 2010, that recovery is neither steady nor sure.
What follows is a complete roundup of the monthly same store sales comparisons reported by major U.S. retailers in 2010. The sales comps reported for each retail company represent the change in sales for stores open for at least 12 months, when compared to sales for stores open for at least 12 months in the same month in the previous year.
Monthly same store sales compare current sales with the same month in the previous year for all store locations that have been open at least a year.
Because these figures exclude any sales numbers from newly opened stores, which tend to be higher in the first year of operation, same store sales figures are considered to be a key indicator of a retail chain's sales stability, decline, or growth.
- See also Multi-Year Same Store Sales Comps
Abercrombie & Fitch
+ 8.0% -January
+ 5.0% -February
+ 5.0% -March
- 7.0% -April
- 3.0% -May
+ 10.0% -June
+ 7.0% -July
+ 6.0% -August
+ 13.0% -September
+ 2.0% -October
+ 22.0% -November
+ 3.2% -December
Aeropostale
+ 11.0% -January
+ 11.0% -February
+ 3.0% -March
- 5.0% -April
+ 1.0% -May
+ 8.0% -June
+ 7.0% -July
- 1.0% -August
+ 3.0% -September
- 2.0% -October
- 1.0% -November
- 5.0% -December
American Eagle Outfitters
+ 18.0% -January
+ 6.0% -February
+ 15.0% -March
- 6.0% -April
- 3.0% -May
- 1.0% -June
+ 0.0% -July
+ 1.0% -August
+ 4.0% -September
- 2.0% -October
+ 0.0% -November
- 11.0% -June
BJs Wholesale Club
+ 2.9% -January
+ 3.9% -February
+ 7.3% -March (excluding fuel)
+ 0.8% -April (excluding fuel)
+ 3.5% -May
+ 3.2% -June
+ 1.9% -July (excluding fuel)
+ 1.9% -August (excluding fuel)
+ 0.8% -September (excluding fuel)
+ 2.2% -October (excluding fuel)
+ 3.8% -November (excluding fuel)
+ 1.4% -December (excluding fuel)
Bon-Ton Stores
+ 5.3% -January
+ 0.5% -February
+ 11.4% -March
- 5.0% -April
- 1.1% -May
+ 1.4% -June
- 0.3% -July
- 4.6% -August
+ 5.9% -September
- 4.2% -October
- 2.7% -November
+ 0.1% -December
Buckle, Inc.
- 1.2% -January
- 1.2% -February
+ 7.2% -March
- 5.7% -April
- 5.4% -May
- 7.3% -June
- 9.3% -July
- 6.5% -August
+ 3.0% -September
- 4.2% -October
+ 7.9% -November
+ 6.1% -December
Cato
- 4.0% -January
+ 3.0% -February
+ 24.0% -March
- 7.0% -April
+ 3.0% -May
+ 1.0% -June
+ 2.0% -July
+ 2.0% -August
+ 2.0% -September
+ 2.0% -October
+ 5.0% -November
+ 0.0% -December
Costco
+ 2.0% -January
+ 4.0% -February
+ 3.0% -March (excluding fuel)
+ 4.0% -April (excluding fuel)
+ 5.0% -May (excluding fuel)
+ 1.0% -June (excluding fuel)
+ 1.0% -July (excluding fuel)
+ 5.0% -August (excluding fuel)
+ 2.0% -September (excluding fuel)
+ 5.0% -October (excluding fuel)
+ 6.0% -November (excluding fuel)
+ 3.0% -December (excluding fuel)
More same stores sales comparisons...
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