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Retail Apparel Sales Statistics and Trends
Soft sales despite double-digit growth online


Apparel sales in the United States rose modestly in 2000 to $182 billion, compared to $180 billion the previous year¹, according to recently released data from The NPD Group, Inc. The 2 percent increase in apparel sales was a decline from the 4 percent growth reported last year. While still a small percentage of total apparel sales, Internet apparel sales showed double-digit growth.

"Last year was a difficult year for the retail environment," said Kim Blanck, NPD Fashionworld account executive. "The slowing U.S. economy took a toll on the results of most retailers and kept a tight lid on earnings growth. Collectively, many different segments of the market posted either slim growth or no growth at all," Blanck added.

2000 U.S. Apparel Sales by Channel
Source: The NPD Group, Inc.

Category
1999 Dollar Sales
in Millions¹
2000 Dollar Sales
in Millions
2000 Market
Share %
Brick-and-Mortar
167,346
169,256
92.9
Catalog
9,428
7,177
3.9
Online/Internet
2,904
5,873
3.2
Total Apparel
179,678
182,306
100.0

Across all channels of distribution, sales of women's apparel outpaced total market growth, driven by strong sales in both the large size and petite markets. In contrast, men's apparel, an industry winner in 1999, lagged in 2000, decreasing in both dollar volume and market share. Rising in popularity, the infants' and toddlers' business experienced record-breaking growth from 1999 to 2000.

2000 U.S. Apparel Sales By Market Segment
Source: The NPD Group, Inc.

Segment
$ Volume
in Millions
% Change
vs. 1999
%
Men's
63,300
-0.3
34.7
Women's
96,588
2.1
53.0
Boys'
7,653
-2.2
4.2
Girls'
7,114
1.1
3.9
Infants' and Toddlers'
7,651
13.1
4.2
Total
182, 306
1.5
100.0


Next page > Apparel Trends > Page 1, 2

¹ NPD's 1999 apparel market estimates have been revised since they were reported in February 2000. According to Kim Blanck of NPDFashionworld, "our collection methodologies changed from last year to this year. As a result of making this change, some of our market size estimates have been adjusted." The changes made by NPD are reflected in this year's report.

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