Complete U.S. Retail Industry Christmas Holiday Shopping Year-Over-Year Results

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Green Monday

Online sales were $1.13 billion on Green Monday in 2011 (December 12), which was 19% more than was spent online in 2010 on Green Monday. "Green Monday" is a term that is attributed to eBay which used it to describe the online auction site's largest sales day of the year. Although Green Monday is thought to be the 2nd Monday in December, research group ComScore defines it specifically as the Monday that is at least 10 days before Christmas.

Cyber Monday Sales

Sales on Cyber Monday 2011 were $1.25 billion, the highest online sales for a single day in history. This was a 22% increase over Cyber Monday 2010 sales.

Thanksgiving Weekend Sales 2011

Overall spending over Thanksgiving weekend was reported to be $52.4 billion.
Online sales on the Saturday and Sunday after Thanksgiving in 2011 were $1.03 billion, compared to $886 billion for the same two-day period in 2010.

Black Friday Sales 2011

Black Friday sales were $11.4 billion, which is 6.6% higher than Black Friday, 2010, according to ShopperTrak.
Online Black Friday Sales were $816 million, which was 26% higher than the online sales on Black Friday 2010.

Thanksgiving Day Shopping

$479 million was spent online on Thanksgiving Day in 2011, which is 18% more than was spent online on Thanksgiving Day 2010.
24% of Black Friday Shoppers were at stores by midnight, according to the National Retail Federation (NRF).
Macy's reported 10,000 people were waiting for its Midnight Black Friday openings.

See also these 2011 updates…

Complete Roundup of 2011 Last-Minute Shopping Options from Major U.S. Retail Chains:

Barbara Farfan
Retail Industry Guide

2011 U.S. Christmas Holiday Retail Data, Statistics, Results, Numbers Roundup