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2013 Thanksgiving, Black Friday and Cyber Monday Retail Sales Results - Summary

Post-Black Friday Statistics, Sales Figures, Surveys, November 28 - December 2


Consumers Get Jump On Black Friday Deals By Shopping Thursday Evening
Joshua Lott/Getty Image News
Updated June 24, 2014
The only thing more important to the U.S. retail industry than Thanksgiving Day, Black Friday and Cyber Monday Sales is the corresponding Thanksgiving Week, Black Friday Weekend, and Cyber Week sales results. Since Black Friday is the single most important sales day on the annual U.S. retail industry marketing event calendar, it’s no wonder that the sales results, data and statistics are exhaustively compiled, gathered and analyzed from every angle each year.

In 2013, though, retail industry leaders, investors, employees, and analysts had an even greater interest in the effect that the widespread addition of Thanksgiving Day as a shopping malliday would have on the traditional Black Friday and Cyber Monday sales events. This interest, of course, generated a landslide of sales results reports, figures, statistic and data. Finding all the sales results data presents a challenge in itself, much less organizing and comparing it all the data in order to make sense of seemingly conflicting numbers which were studied from all angles.

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What follows is a roundup and summary of those 2013 Thanksgiving Day, Black Friday, and Cyber Monday sales results figures, statistics, and data. The data comes from a variety of sources - click the link to get more information from those sources.

BOOKMARK THIS PAGE to get frequent updates as more data 2013 Black Week, and Cyber Week, November and December sales information is release and analyzed.

See also: Online Internet Website, Mobile Shopping and Specific Retailer Sales Results for Thanksgiving, Black Friday and Cyber Monday 2013 >>

Thanksgiving Day Sales Results and Statistics for November 28, 2013
  • Online sales increased 19.7% on Thanksgiving Day, November 29th, compared to Thanksgiving Day, 2012, according to IBM Benchmark report.

  • 20% more people shopped after Thanksgiving dinner in 2013 than 2012, according to the National Retail Federation (NRF) survey.

  • 25% of Thanksgiving Day shoppers say they arrived at a physical retail store by 8:00 PM and 37.3% of Thanksgiving Day shoppers said they arrived at a store before midnight, which was an increase from Thanksgiving Day 2013, according to the NRF survey.

  • According to NRF estimates based on its consumer survey, more than 92 million people did retail shopping on Thanksgiving Day 2013, an increase over the 89 million it estimated from survey results in 2012.

  • Walmart completed more than 10 million register sales in Walmart brick-and-mortar stores between 6:00 p.m. and 10:00 p.m. on Thanksgiving evening, November 28t, 2013, according to retail traffic specialists, ShopperTrak.

  • Shopper traffic in physical stores on Thanksgiving Day increased to 1.07 billion store visits on Thanksgiving Day 2013, a 2.8% increase over Thanksgiving Day, 2012, according to ShopperTrak.

  • Purchases of consumer electronics experienced a "triple-digit growth" on Thanksgiving Day 2013, compared to Thanksgiving Day 2012, according to MasterCard Advisors SpendingPulse report.

  • Thanksgiving Day purchases increased 23.7% year-over-year, according to MasterCard SpendingPulse.
Black Friday Sales Results and Statistics for November 29, 2013
  • 70% of the purchases made by individual consumers on Black Friday were made at the first two stores they visited on that day, according to MasterCard Advisors.

  • Amazon.com, BestBuy.com, eBay.com, and Walmart.com were the e-commerce websites with the most traffic on Black Friday 2013, according to ComScore.

  • Shopper traffic to physical retail stores fell 11.4% and retail sales decreased by 13.2% on Black Friday 2013 compared to Black Friday 2012, according to ShopperTrak.

  • Approximately 77% of American shoppers had done some Christmas holiday shopping by Black Friday, compared to 81% according to an poll conducted by research pollsters, Ipsos.

  • Black Friday 2013 spending increased 2.9% compared to Black Friday 2012, according to MasterCard SpendingPulse.
Two-Day Thanksgiving Day/Black Friday Sales Results and Statistics for November 28 & 29, 2013:
  • Sales increased 2.3% to $12.3 billion over all for the combined Thanksgiving Day - Black Friday shopping marathon days, according to ShopperTrak.

  • ShopperTrak also reports shopper traffic to physical retail stores over the two-day Thanksgiving and Black Friday period in 2013 was more than 1.07 billion visits, which represents a 2.3% increase over 2013.

  • Both shopper traffic and sales increased for all regions of the U.S. during the two-Day Thanksgiving-Black Friday shopping combo except for the Northeast region where traffic decreased by 5.0% and sales decreased by 7.0%, according to ShopperTrak calculations.

  • Total spending combined for the Thanksgiving Day-Black Friday period increased 8% in 2013, compared to the same two-day period in 2012 according to MasterCard SpendingPulse.
Four-day Weekend Sales Results From Thanksgiving Day Through Cyber Monday Week November 28 - December 1, 2013:
  • 141 million shoppers visited stores or websites from Thanksgiving Day November 28th through the Cyber Monday Eve, December 1st, according a survey by the NRF. Based on consumer survey responses, the NRF estimated that $57.4 billion was spent over the four-day Black Friday weekend, which, if correct, is 2.9% less than 2012.

  • Consumers who responded to the NRF post-Black Friday survey said they spent $407.02 over the four-day Black Friday weekend (starting with Thanksgiving Day), which is less than the $423.55 that consumers reported they spent over the same time period in 2012, according to the NRF consumer survey.

  • 59 million consumers shopped online between Thanksgiving Day and the Sunday after Black Friday and spent an average of $177.67 per person, according to estimates based on the NRF consumer survey.

  • Between Thanksgiving Day (November 29) through Black Sunday (December 1st), 76.4% of shoppers purchased something for themselves, according to consumer survey data collected by the NRF.

  • The number of visits to brick-and-mortar retail stores decreased by 4% between Thanksgiving Day, and the Cyber Monday Eve, according to ShopperTrak.

  • ShopperTrak reported that total sales in physical stores for the four-day Black Friday weekend, starting with Thanksgiving day were $22.2 billion, which is an increase of 1%, compared to the same time period in 2012.
Cyber Monday Sales Results and Statistics for November 28 & 29, 2013:
  • Cyber Monday, December 2, 2013 was the single biggest day for e-commerce sales for U.S. based Internet retailers, according to ComScore. Cyber Monday 2013 sales were $1.735 billion, which represents an 18.4% increase compared to 2012.

  • Visa card holders spent $2.6 billion on Cyber Monday 2013, which was 28% more than they spent on Cyber Monday 2012.

  • Cyber Monday 2013 sales rose 20.6%, compared to Cyber Monday 2012, according to IBM Benchmark reports.

  • Mobile devices were used to make 17% of Cyber Monday 2013 purchases, which is an increase of 55.4% compared to sales that originated from mobile devices on Cyber Monday 2012, the IBM Benchmark reported.
Overall Retail Sales Results for November, 2013:
  • The Johnson Redbook Sales Index reports that sales at the largest U.S. retail chains decreased 0.2% in November 2013, compared to October, 2013.
More Internet, Mobile, and Specific Retail Chain Sales Results >>

More About the 2013 Holiday Shopping Season:
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  • Employee Recommended Best and Worst Retail Employers
  • Strange, Funny and Traditional Gift of the Month Clubs
  • Why the Best iPad Holiday Deals Won't Come From Apple
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