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2013 Internet & Mobile Sales Results - Thanksgiving, Black Friday, Cyber Monday

Thanksgiving Day, Black Friday & Cyber Monday Sales Statistics, Reports, Surveys

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2013 Internet & Mobile Sales Results - Thanksgiving, Black Friday, Cyber Monday
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Retail industry data collectors and analysts were keenly interested in and closely watching the sales generated from Internet retail shopping websites and mobile devices like smartphones and tablets and the impact they made on the Thanksgiving Day, Black Friday and Cyber Monday sales figures in 2013. Although sales from Internet and mobile shopping channels are only expected to account for only about 14% of all revenue generated by the largest U.S. retail chains during the 2013 Christmas holiday shopping season, there were plenty of sales reports and surveys regarding the use of Internet and mobile channels by shoppers during Thanksgiving week, Black Friday weekend, and Cyber Week in general, and on November 28, 29, and December 1, 2013 specifically.

What follows is a roundup and summary of the online Internet retail website and mobile sales results for Thanksgiving Day, Black Friday, Cyber Monday, and all the shopping days before, during, and after these annual Christmas holiday shopping events. Also included are some Thanksgiving Week, Black Friday Weekend, and Cyber Week sales results from specific retail chains like Amazon.com, Walmart, Target, eBay, etc. The data comes from a variety of sources - click the link to get more information from those sources.

BOOKMARK THIS PAGE to get frequent updates as more data 2013 Black Week, and Cyber Week, November and December sales information is release and analyzed.

See also: 2013 Thanksgiving Day, Black Friday, and Cyber Monday Sales Results and Statistics for Brick-and-Mortar Retail Chains>>

Online Internet Sales Results and Statistics for Thanksgiving, Black Friday and Cyber Monday, November 28 & 29, and December 1, 2013:
  • Over the four-day Thanksgiving weekend, November 28 - December 1, 2013, Black Friday was the biggest day for online sales, according to estimates based on a post-Black Friday survey conducted by the National Retail Federation (NRF).
  • According to ComScore, online Internet website shopping sales increase 22% between Thanksgiving Day and Cyber Monday, compared to the same time period in 2012. (This does not include shopping transactions completed with mobile devices.)
  • 2013 online year-over-year sales rose 20% on Thanksgiving Day compared to online sales in 2012, according to the IBM Benchmark report.
  • 2013 online year-over-year sales rose 19% on Black Friday compared to online sales in 2012, according to IBM.
  • 2013 online sales increased 15% on Black Friday, according to ComScore, and the $1.2 billion online Black Friday sales total was the largest for a single day for Internet retailers.
  • Black Friday online Internet shopping sales were $1.93 billion, according to digital tracking by Adobe Systems Inc., which is a 39% increase over 2012.
  • According to Adobe Systems, the online retail shopping sales total for Thanksgiving Day, November 28th were 1.062 billion, which is an 18% increase, compared to Thanksgiving Day online shopping in 2012.
  • Online Internet retail sales increased 19.4% on Thanksgiving Day 2013, according toMasterCard Advisors SpendingPulse.
  • Black Friday online Internet retail sales were 12% higher in 2013 than Black Friday 2012 online Internet retail sales, MasterCard SpendingPulse reported.
  • Online retail sales from Thanksgiving Day through Cyber Monday Eve increased 14.5% according to IBM.
  • Retail spending online increase 20% on Thanksgiving and Black Friday 2013, compared to Thanksgiving and Black Friday 2012, according to Akamai.
  • At the peak, Internet shopping traffic was 9.3 million page views per minute on Thanksgiving Day, which is 23% more traffic volume than online Internet retail websites received during the peak of shopping on Thanksgiving Day 2012, according to Akamai.
  • More than $23.9 billion was spent on Internet retail purchases from November 1st through Cyber Monday, which represents an 8.4% increase in sales compared to the same time period in 2012, according to ComScore.
  • E-commerce sales are projected to account for only 14% of U.S. retail sales in November and December, 2013, according to the NRF.
  • Shoppers are making more purchases online because of the availability of free shopping options and because of the lack of crowds, according to the Johnson Redbook Sales Index.
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Sales Results and Statistics for Shopping Using Mobile Phones and Tablets for Thanksgiving, Black Friday and Cyber Monday, November 28 & 29, and December 1, 2013:
  • Sales through mobile devices for the Black Friday weekend increased 55% in 2013, when compared to the same time period in 2012, according to IBM.

  • Approximately 32% of visits to Internet retail shopping websites came from mobile devices on Cyber Monday 2013, according to IBM.

  • 17% of online purchase made on Cyber Monday 2013 originated from mobile devices, according to IBM.

  • About 37% of cyber shopping traffic comes from mobile devices, and about 21% of cyber sales are made using mobile devices, according to IBM.

  • According to IBM, 7.8% of all online purchases are made using smartphones and 13.2% of all online purchases are made using tablet devices.

  • 80% of mobile Internet purchases are made using Apple iOS devices, according to IBM.

  • Apple iOS users spent 18% more than Android users, spending an average of $131.34, compared to an average of $111.35 from Android shoppers, IBM reports.

  • Mobile sales on Black Friday were 43% higher than on Black Friday, 2012 and sales from mobile devices represented 21.8% of total Black Friday online sales, according to IBM.

  • Compared to September and October, 2013 daily averages, retailers increased their push notification communications to customer mobile devices by 37% according to IBM.

  • Retail app installations onto mobile phones increase by 23% on Thanksgiving Day and Black Friday, compared to the daily average of retail app downloads in September and October, 2013, according to IBM
Sales Results and Statistics From Specific Retail Chains for Thanksgiving, Black Friday and Cyber Monday, November 28 & 29, and December 1, 2013:
  • Target reported that it doubled the number of 2013 Thanksgiving Day online purchases made on Thanksgiving Day 2013 compared to Thanksgiving Day 2012.

  • Walmart reported that compared to the 22 million shoppers who made purchases on Thanksgiving Day 2012, the number of shoppers who made purchases in Walmart stores on Thanksgiving Day, 2013 increased. (Specific transaction numbers not provided).

  • Walmart reported that Cyber Monday 2013 was a record setting day for its online Internet retail website, according to trust.org

  • Walmart also reported that Thanksgiving Day through Cyber Monday, 2013 was the highest five-day Internet retail sales period the company has ever achieved.

  • Sales on Amazon.com, and eBay increased by 30% on thanksgiving Day, Black Friday, and Cyber Monday 2013 according to ChannelAdvisor.

  • Online fashion accessories retailer eBags.com reported a 26% increase in 2013 sales from Wednesday, November 27th through Saturday, November 30th compared to the same time period in 2012.

  • PayPal reported that global mobile payment volume on Black Friday 2013 increased 121% compared to Black Friday 2012, most of which was related to eBay purchases.

  • eBay.com, Amazon.com, and Walmart.com were the most popular retail websites visited by online shoppers on Black Friday, according to comScore.

  • The year-over-year sales increase for Amazon.com was 46% on Cyber Monday, according to ChannelAdvisor Corp.

  • eBay's Cyber Monday sales increased 32% compared to Cyber Monday 2012, according to ChannelAdvisor.

  • Groupon.com reported that Black Friday and Cyber Monday were the two biggest sales days in its company history.

  • Wayfair.com reported a 50% increase over Cyber Monday sales in 2012 this year, and Cyber Monday 2013 was the single biggest sales day in the company's history.
Sales Results and Statistics of Specific Products for Thanksgiving, Black Friday and Cyber Monday, November 28 & 29, and December 1, 2013:
  • According to ShopperTrak estimates, Walmart sold 2.8 million towels, 2 million televisions and 1.4 million tablets in physical stores on Thanksgiving Day, November 28th.

  • Walmart reported that the top-selling items on Cyber Monday were the Apple iPad 2, the LG 50-inch TV, and the Fisher Price Power Wheels truck
See also: Thanksgiving, Black Friday, and Cyber Monday Sales Results in Brick-and-Mortar Retail Stores >>

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