Average Amount Consumers Planned to Spend for Back-to-School Clothing and Accessories
$225.47 - 2010
$204.67 - 2009
$234/51 - 2008
$231.80 - 2007
$228.14 - 2006
Average Amount Consumers Planned to Spend for Back-to-School Shoes
$102.93 - 2010
$93.59 - 2009
$109.75 - 2008
$108.42 - 2007
$98.34 - 2006
Average Amount Consumers Planned to Spend for Back-to-College School Supplies
$96.39 - 2010
$82.62 - 2009
$98.37 - 2008
$94.02 - 2007
$86.22 - 2006
Average Amount Consumers Planned to Spend for Back-to-School Electronics
$181.61 - 2010
$167.84 - 2009
$151.61 - 2008
$129.24 - 2007
$114.38 - 2006
Percentage of Consumers Who Planned to Make Their Back-to-School Purchases at Discount Stores
71.2% - 2010
74.5% - 2009
73.0% - 2008
67.6% - 2007
72.2% - 2006
Percentage of Consumers Who Planned to Make Their Back-to-School Purchases Online
30.8% - 2010
22.2% - 2009
24.8% - 2008
21.4% - 2007
15.2% - 2006
Percentage of Consumers Who Planned to Make Their Back-to-School Purchases at Electronics Stores
23.0% - 2010
20.8% - 2009
21.4% - 2008
N/A - 2007
N/A - 2006
Percentage of Consumers Planning to Start Back-to-School Shopping Two Months Before School Starts
21.6% - 2010
18.1% - 2009
17.4% - 2008
14.6% - 2007
16.5% - 2006
Percentage of Consumers Planning to Start Back-to-School Shopping The Week School Starts
3.0% - 2010
2.5% - 2009
1.9% - 2008
2.7% - 2007
6.6% - 2006
Percentage of Consumers Planning to Start Back-to-School Shopping After School Starts
3.0% – 2010
2.5% - 2009
1.9% - 2008
2.7% – 2007
2.5% – 2006
See the complete NRF Back-to-School Survey results here.
Most Popular Articles | Trending Retail Topics | Follow on Twitter | "Like" on Facebook
