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2011 Christmas Holiday Spending, Shopping, Buying, and Sales Predictions

Holiday Retail Spending Predictions For Gifts, Decorations, Food and Gift Cards

By

Updated November 30, 2012
See also these 2012 Christmas holiday shopping season articles… Since the Christmas holiday shopping season is the most important time on the retail sales calendar, retail industry professionals, investors, and analysts are obsessed with doing research and making predictions about how consumers will shop and behave. In a year of economic uncertainty, interest in Christmas holiday spending, shopping, buying, and retail sales predictions was particularly strong in 2011.

Each year the National Retail Federation (NRF) conducts its Christmas Holiday Consumer Intentions and Actions Survey in an effort to predict the outcome of the Christmas shopping season before the holiday shopping season has even begun. What follows are some of the key spending, shopping, buying and sales predictions made for the 2011 Christmas holiday shopping season, based on the NRF survey conducted with consumers.

Key Results of the 2011 NRF Christmas Holiday Consumer Intentions and Actions Survey:

Average Amount Consumers Planned to Spend For Gifts

$515.94 - 2011

Average Amount Consumers Planned to Spend for Christmas or Holiday Decorations

$46.73 - 2011

Average Amount Consumers Planned to Spend for Christmas Holiday Food

$96.75 - 2011

Percentage of Consumers Planned to Spend on Non-Gift Purchases For Themselves

59.9% - 2011

Total Amount Consumers Planned to Spend for Winter Holiday-Related

$704.18 - 2011

Percentage of Consumers Who Plan to Purchase Holiday Items from a Discount Store:

66.1% - 2011

Percentage of Consumers Who Plan to Purchase Holiday Items from a Department Store:

56.9% - 2011

Percentage of Consumers Who Plan to Purchase Holiday Items from a Grocery Store/Supermarket:

48.8% - 2011

Percentage of Consumers Who Plan to Purchase Holiday Items Online:

46.7% - 2011

Percentage of Consumers Who Say Sales and Price Discounts Is the Most Important Factor When Deciding Where to Shop During the Holiday Shopping Season:

41.6% - 2011

Percentage of Consumers Who Planned to Celebrate Winter Holidays or Participate in Halloween Activities:

91.0% - 2011

Compare 2011 Christmas Holiday Shopping Predictions With Previous Year Trends >>

Complete Roundup of 2011 Last-Minute Shopping Options from Major U.S. Retail Chains:
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