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February 2010 Same Store Sales Figures - Complete U.S. Retail Industry List

Consumers Show Retailers Valentine’s Day Love, But Comps Are Still Skewed

By , About.com Guide

In February, 2009, more than half of the U.S. retailers that report same store sales posted declines, and many of those were double-digit declines. So, even though almost all of the February, 2010 same store sales figures were positive, U.S. retail industry enthusiasm is tempered by the multi-year same store sales comparisons which shows that “recovery” means operating at 2005 - 2007 sales levels.

It is also good to remember that thousands of underperforming stores were closed in 2009, skewing same store sales comps to seem more favorable than they actually are.

This is a complete list of the same store sales figures reported by major U.S. retail companies in February, 2010. The percentages reported for each retail company represent the change in sales for stores open at least 12 months as of February 1, 2010, as compared to the sales in stores open for at least 12 months in February, 2009.

Same store sales is considered to be a key indicator which reveals the strength and growth or weakness and retraction of a chain. The figures exclude new store openings, which would inflate overall sales numbers prematurely and artificially.

February 2010 Same Store Sales - Complete List:

+ 11.0%   Bath & Body Works

+ 11.0%   Ross

+ 11.0%   Zumiez

+ 10.0%   Limited Brands

+ 10.0%  Nordstrom

+ 10.0%  TJX

+ 10.0%  Victoria's Secret

+  9.0%   Tandy Retail Leathercraft

+  7.0%   Aeropostale

+  6.2%   Neiman Marcus

+   6.0%  American Eagle Outfitters

+  6.0%   Banana Republic

-   1.2%   Buckle

+  5.0%   Abercrombie & Fitch

+   5.0%  Old Navy

+  4.7%   Wet Seal

+  4.0%   Costco

+  0.5%   McDonald’s

+  3.9%   BJs Wholesale Club

+  3.7%   Kohl's

+  3.7%   Macy's

+  3.0%   Cato

+  2.4%   Target

+  2.0%   Dillard's

-   2.0%   Fred's

+  2.0%   Saks

+  0.5%   Bon-Ton

-   0.4%   Walgreens

+  0.0%   Gap

-   1.2%   JCPenney

-   2.6%   Carl’s Jr.

-   2.9%   Duckwall-ALCO

-   3.2%   Rite Aid

-   6.2%   Hardees

-   7.0%   Hot Topic

-   9.3%   Destination Maternity

-   9.3%   Stein Mart


Compare these February 2010 same store sales figures with previous months:

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