July 2010 Same Store Sales Figures - Complete U.S. Retail Industry Comps List

Retail analysts must not spend much time in the malls because if they did, they would know not to have such high expectations of consumers who are willing to wait in a queue line to save less than $100 at the Apple store on tax free weekend. July same store sales may have overwhelmingly disappointed analysts, but for those who have had their expectation dials tuned to consuming reality in 2010, July results were neither surprising nor unexpected.

Expensive credit minus a plentiful job market multiplied by a newfound frugality yielded little or no consuming without sales, discounts, promotions or the motivation of an obligatory holiday in the first six month of 2010. Only analysts who still believe in their own "pent up demand" fairy tale were disappointed in the July 2010 same store sales.

To everyone else, July same store sales told the same sales story that consumers have been telling every month. More shopping doesn't mean more spending any more. Consumers have proven many times this year that they are willing to wait for the right merchandise at the right price, and the retailer who has it wins the best share of the consuming dollar each month. But the number of consuming dollars changing hands overall isn't really growing in any substantial way. It is almost humorous that analysts have expected and predicted it every month in 2010, only to be "disappointed."

What follows is a complete list of the same store sales figures reported by major U.S. retail companies in July, 2010. The percentages reported for each retail company represent the change in sales for stores open at least 12 months as of June 1, 2010, as compared to the sales of those same stores in June, 2009.

Same store sales is considered to be a key indicator which reveals the strength and growth or weakness and retraction of a chain. The figures exclude new store openings, which would inflate overall sales numbers prematurely and artificially.

July 2010 Same Store Sales Comps - Complete List:

+ 12.3%   Neiman Marcus

+ 12.0%   Limited Brands

+ 11.0%   Tandy Retail Leathercraft

+  9.4%   Zumiez

+  7.6%  Nordstrom

+  7.3%   Macy's

+ 7.0%  Abercrombie & Fitch

+  6.4%   Saks

+  6.0%  Old Navy

+  5.7%   McDonald's

+  4.6%   Kohl's

+  4.0%   Destination Maternity

+  3.0%   Costco (excluding fuel)

+  2.7%   Fred's

+  2.0%   Banana Republic

+  2.0%   Cato

+  2.0%   Ross

+  2.0%   Target

+  2.0%  TJX

+  1.9%   BJs Wholesale Club (excluding fuel)

+  1.0%   Aeropostale

+  0.4%   Walgreens

-   0.0%   American Eagle Outfitters

-  0.3%   Bon-Ton

-   0.6%   JC Penney

-   0.6%   Stage Stores

-   1.1%   Rite Aid

-  2.6%   Stein Mart

-  3.0%   Dillard's

-   4.3%   Wet Seal

-   5.9%   Duckwall-ALCO

-   6.0%   Gap

-   9.0%   Hot Topic

-   9.3%   Buckle

Compare these July 2010 same store sales figures with previous months:

• Complete 2010 Same Store Sales Roundup
• June, 2010 Same Store Sales
• May, 2010 Same Store Sales
• April, 2010 Same Store Sales
• March, 2010 Same Store Sales
• February, 2010 Same Store Sales
• January, 2010 Same Store Sales

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