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Valentine's Day Holiday Retail Consumer Buying, and Spending Trends 2013 - 2007

Pre-Recession and Post-Recession Valentine's Day Retail Predictions Comparison

By

Chocolatiers sell sweet treats for Valentine's Day
Stephen Chernin/Getty Images News
Updated June 05, 2014
Valentine's Day is one of the major spending holidays in the U.S. for consumers, and one of the major events on the retail shopping calendar. Each year, the annual Valentine's Day Consumer Intentions and Actions survey conducted by the BIGinsight for the National Retail Federation (NRF) predicts how much consumers will buy into the annual Valentine’s Day tradition, and for those who participate, how much love they intend to share with U.S. retailers and restaurants while they participate in the annual tradition of buying retail tokens and expressions of love.

A comparison between the pre-recession year of 2007, the recession year of 2008 and the post-recession years of 2011, 2012, and 2013 not only reveals consuming trends for Valentine's Day holiday in general, it also reveals general trends about the state of the US economy. Trends in where consumers shop, what kind of gifts they buy, and how much they're willing to participate in Valentine's day have shifted noticeably since 2007. In 2013, consumers are not planning to spend with abandon on Valentine’s Day. This is in alignment with the less than stellar 2012 Christmas holiday shopping season, and reflects some combination of low consumer confidence and flagging interest in holiday spending. It will be up to U.S. retailers to create excitement with compelling offers to keep Valentine’s Day retail traditions from being stale and uninspiring to consumers.

What follows are some of the key results of the NRF Valentine's Day consumer spending survey, which reveal where consumers plan to focus their attention in the weeks before Valentine's Day and how members of the U.S. retail and restaurant industry need to shift along with consumers in order to capture their attention and a significant portion of the Valentine's Day wallet.

Pre-Recession and Post-Recession Valentine's Day Consumer Shopping, Buying, and Spending Predictions From the NRF:

Do you plan to celebrate Valentine's Day this year?

YES

2013 - 59.9%

2012 - 59.4%

2011 - 58.1%

2008 - 61.3%

2007 - 63.4%

How much money do you plan to spend on Valentine's Day gifts for:

VALENTINE'S GIFT SPENDING FOR SIGNIFICANT OTHER / SPOUSE

2013 - $10.4 billion

2012 - $10.3 billion

2011 - $9.3 billion

2008 - $11.0 billion

2007 - $11.3 billion

VALENTINE'S GIFT SPENDING FOR OTHER FAMILY MEMBERS (CHILDREN, PARENTS, ETC.)

2013 - $3.77 billion

2012 - #3.5 billion

2011 - $3.1 billion

2008 - $3.3 billion

2007 - $3.5 billion

VALENTINE'S GIFT SPENDING ON PETS

2013 - $0.85 billion

2012 - $0.52 billion

2011 - $0.681 billion

2008 - $0.310 billion

2007 - NA

Which gifts do you plan to give on Valentine's Day?

VALENTINE'S GIFTS OF CANDY

2013 - 51.0%

2012 - 50.5%

2011 - 47.5%

2008 - 47.7%

2007 - 48.4%

VALENTINE'S GIFTS OF FLOWERS

2013 - 36.6%

2012 - 36.0%

2011 - 34.3%

2008 - 35.9%

2007 - 36.7%

VALENTINE'S GIFTS OF JEWELRY

2013 - 19.7%

2012 - 18.9%

2011 - 17.3%

2008 - 16.6%

2007 - 17.9%

VALENTINE'S GIFTS OF CARD

2013 - 54.7%

2012 - 52.0%

2011 - 52.1%

2008 - 56.8%

2007 - 62.8%

VALENTINE'S GIFTS OF AN EVENING OUT

2013 - 36.2%

2012 - 35.6%

2011 - 34.6%

2008 - 48.2%

2007 - 45.3%

VALENTINE'S GIFTS OF CLOTHING

2013 - 15.6%

2012 - 14.6%

2011 - 14.4%

2008 - 11.8%

2007 - 11.6%

VALENTINE'S GIFTS OF GIFTCARDS/GIFT CERTIFICATES

2013 - 15.0%

2012 - 13.3%

2011 - 12.6%

2008 - 12.3%

2007 - 11.3%

OTHER VALENTINE'S GIFTS

2013 - 9.5%

2012 - 10.4%

2011 - 11.2%

2008 - 10.1%

2007 - 10.0%

TOTAL VALENTINE'S DAY CONSUMER SPENDING PREDICTED

2013 - $18.6 billion

2012 - $17.6 billion

2011 - $15.7 billion

2008 - $17.0 billion

2007 - $16.9 billion

More About Consumer Holiday Spending Trends:


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