Father's Day Gift Shopping and Buying Trends 2006-2010 - Gift Spending Plans

Since Father's Day is one of the major shopping holidays, the U.S. retail industry is not only interested in measuring Father's Day retail revenue figures, but also in tracking Father's Day shopping, spending and buying trends. Each year BIGResearch conducts a Father's Day Consumer Intentions and Actions Survey for the National Retail Federation (NRF). Not only does this survey reveal Father's Day shopping trends, it also provides clues to the overall consuming conditions in the U.S.

The results of the Father's Day Consumer Intentions and Actions Survey for 2006, 2007, 2008, 2009 and 2010 tracks the shifts in spending at online, clothes, electronics, discount, department stores, and restaurants. The five-year survey results also reveals changes in gift dollars spent on the most popular Father's Day gift categories - clothes, electronics, gift cards, greeting cards, tools, home improvement, sporting goods, and books.

According to the numbers, consumers are shopping more at discount and online stores, and less at specialty retailers of all kinds. Also, if spending reality follows shopping intentions, more fathers are receiving gifts from friends, and fewer fathers are receiving gifts from their own parents.

Five-year Comparison of the NRF BIGResearch Father's Day Consumer Intentions and Actions Survey, 2006 - 2010:

Average Amount Consumers Planned to Spend for Father's Day Gifts

$94.32 - 2010

$90.89 - 2009

$94.54 - 2008

$98.34 - 2007

$88.80 - 2006

Total Spending Predicted for Father's Day Gifts

$9.8 billion - 2010

$9.4 billion - 2009

$9.6 billion - 2008

$9.0 billion - 2007

$8.2 billion - 2006

Percentage of Consumers Planning to Eat at a Restaurant for Father's Day

39.9% - 2010

39.1% - 2009

41.4% - 2008

42.7% - 2007

38.1% - 2006

Percentage of Consumers Planning to Buy Clothes as a Father's Day Gifts

36.7% - 2010

36.3% - 2009

36.5% - 2008

37.1% - 2007

32.0% - 2006

Percentage of Consumers Planning to Buy Electronics as Father's Day Gifts

17.4% - 2010

15.6% - 2009

18.5% - 2008

17.8% - 2007

15.0% - 2006

Percentage of Consumers Planning to Buy Gift Cards as Father's Day Gifts

31.2% - 2010

30.9% - 2009

32.7% - 2008

29.9% - 2007

27.0% - 2006

Percentage of Consumers Planning to Buy Greeting Cards for Father's Day

65.6% - 2010

67.0% - 2009

68.4% - 2008

69.9% - 2007

69.0% - 2006

Percentage of Consumers Planning to Buy Home Improvement Products or Appliances for Father's Day

11.0% - 2010

10.8% - 2009

12.1% - 2008

12.4% - 2007

10.9% - 2006

Percentage of Consumers Planning to Buy Books or CDs For Father's Day Gifts

23.4% - 2010
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23.4% - 2009

22.6% - 2008

24.8% - 2007

22.3% - 2006

Percentage of Consumers Planning to Buy Sporting Goods for Father's Day Gifts

11.4% – 2010

11.6% - 2009

13.3% - 2008

13.9% – 2007

9.1% - 2006

>> More >> Where People Will Shop and Who They Will Buy For on Father's Day