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2013 Top Ten U.S. Pizza Restaurant Chain Trendsetters in Innovation & Marketing

Domino’s, Papa John’s, Papa Murphy’s, Pizza Hut, Naked Pizza Lead Future Trends


Pizza Chains Resist Proposed FDA Rules On Menu Labelling
Kevork Djansezian/Getty Images News
Updated June 27, 2014
The list of Top Ten Pizza Restaurant Chain Trendsetters in the U.S. for 2013 is a different list than the Largest Pizza Chains in the U.S. by Revenue. The reason is because ranking lists based on revenue are measurements of the past and ranking lists based on innovation, technology, franchising, and marketing advancements are measures of success for the future, according to PizzaMarketplace.com.

If there is any doubt that the pizza segment of the U.S. restaurant sector of the retail industry is worth studying, consider that nearly 70,000 pizza restaurants sell about $38 billion worth of pizza each year in the U.S. That’s a lot of dough any way you look at it.

Even though the pizza restaurant chains ranked in the top ten of the 2013 pizza "movers and shakers” list contain all of the U.S. pizza chains with the largest annual revenues, the top ten pizza trendsetters are not in the order you might expect. And there are some surprisingly small and unknown chains that are going dough to dough with the pizza mega-chains when measured up against the biggest trends in retail pizza operations.

What follows is the 2013 Top Ten U.S. Pizza Restaurant Chain Trendsetters. This list is organized according to the ranking that was given to them by the PizzaMarketplace.com “2013 Movers and Shakers” report. The number in the left column indicates the trendsetting ranking that each pizza chain was given, compared to 70 other pizza chains ranked on the complete list.

Related Story: Largest Pizza Restaurant Chains in the U.S. >>

2013 Top Ten U.S. Pizza Restaurant Chain Trendsetters

1    Dominos - Headquarters in Ann Arbor, Michigan 2    Papa John's - Headquarters in Louisville, Kentucky 3    Papa Murphy's - Headquarters in Vancouver, Washington 4    Pizza Hut - Headquarters in Plano, Texas 5    Naked Pizza - Headquarters in New Orleans, Louisiana 6    Little Caesars - Headquarters in Detroit, Michigan 7    Cici's - Coppell, Headquarters in Texas 8    Streetza Pizza - Headquarters in Milwaukee, Wisconsin 9    California Pizza Kitchen - Headquarters in Los Angeles, CA 10  Independents (Non mega-chain pizza restaurants) - Headquarters Everywhere, USA

See also Complete List of 70 Top U.S. Pizza Restaurant Chain Trendsetters >>

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