Updated September 22, 2011Predictions About Retail Sales in the 2011 Christmas Holiday Shopping Season:
FROM SHOPPER TRAK:
Retail customers will be shopping in malls less often and spending less time browsing once they get there. This is due to the research that they will be doing online and using their mobile devices.
FROM THE INTERNATIONAL COUNCIL OF SHOPPING CENTERS:
Retail sales will rise 3% or less overall, which is notably less than the 4.1% gain posted in 2010.
Predictions About Consumers in the 2011 Christmas Holiday Shopping:
FROM KANTAR RETAIL:
The increase in retail sales overall for the U.S. retail industry will be half of last year's 5.6% increase. If consumer confidence declines before the end of the year, though, it will have a further negative effect on overall sales.
FROM ALIX PARTNERS:
41% of consumers are planning to spend less on holiday and Christmas-related activities, which is a 10% increase over the number of consumers who planned to spend less in the 2010 holiday shopping season.
FROM STEELHOUSE MARKETING CONSULTANTS:
When 1,000 consumers were asked, "Given the current state of the economy, how will your shopping and buying behaviors change this holiday season?" here are some of their responses.
- 62% predict they will spend less money on the holidays
- 31% predict they will purchase without a discount or free shipping
- 12% predict they will use social media to find and share good deals
- 11% predict they will use coupons for the first time
- 56% of families predict they will comparison shop more than they have before
- 31% of women predict they will spend more time online instead of in a mall
Predictions About Retail Technology in the 2011 Christmas Holiday Shopping:
FROM THE NATIONAL RETAIL FEDERATION:
If the trends seen during the back-to-school shopping season continue, then shopping on smartphones and tablets will be significant. For back-to-school shopping purchases, 39.6% of college students said they intended to use their tablet to research, redeem coupons, and make purchases.
Internet sales in the 2010 holiday shopping season was nearly $33 billion, which was a 12% year-over-year increase from the 2009 holiday shopping season. The prediction from eMarketer is that Internet sales will grow by 12% again, despite the uncertainty of the economy.