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Customer Engagement Lessons Learned In Restaurant Job Help PR Success

Share Your Story: The Value of Working Retail Jobs - Experience & Lessons Learned from Retail Work

From briankearney

Customer Engagement Lessons Learned In Restaurant Job Help PR Success

My Name

Brian Kearney

Age When I Worked This Retail Job

17 - 20 years old

Name of Retailer I Worked For, and Location of Job

I worked as a server at a restaurant called The Black River Barn in Randolph, NJ. This restaurant was "THE" place to be on weekends, which were the shifts I worked because of school. It was packed from 5pm-2am, first with a family crowd, then the bar scene/nightlife crowd.

My Current Job, Industry, or Business

President of Driving Force Public Relations, an award-winning boutique public relations agency in New Jersey, which provides services in website design, social media management, advertising, copywriting, event planning, marketing strategy, and search engine optimization, just to name a few.

Lessons Learned

  • I mastered the art of rhetoric working at a restaurant. I constantly changed the way you communicate I interacted with guests and always tried to inform, engage, and persuade them. For example, I used to interact with the "bar crowd" differently than I did with the dinner crowd.
  • It helps me in PR because I can identify which kinds of people (reporters, journalists, editors, producers, clients, etc.) are the "bar crowd" type, the family with children type, or the senior citizen who always complains that his food is bad. I know how to effectively convey my message to each type of person, often leading to success!

Barbara Farfan, Retail Industry Guide, says:

Individual and personalized service is an invaluable lesson to take into any job that has direct customer contact. Without personalized service, the customer interaction is robotic, which is dissatisfying to both customers and employees.

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