Free is the price point for sales success, according to a survey conducted by computer technical support company iYogi. While it is feared that freebies are consumed by people who want something for nothing and will never be converted into paying customers, these survey results support the try-before-you-buy model as a viable and effective marketing strategy. According to the survey of 2,000 people, after trying new products and services they had received for free, 42% said they made a purchase for additional products and services. That is definitely not a shabby conversion rate.
Perhaps marketing managers in major U.S. retail chains saw the results of this freebie research because for some reason there are plenty of retail chains that are eager to give free things away to customers and potential future customers this week. Here's a list of current freebie promotions from the U.S. retail industry, most of which begin and end this week.
Chili's Three-Day Freebies on Monday, May 21 - Wednesday, May 23, 2012
Chili's (EAT) is giving away a Free Appetizer with the purchase of an adult entree. You'll need the official coupon to get the freebie, and if you didn't receive a coupon in your e-mail, then you are probably not a member of the Chili's Email Club. Click here to get the appetizer freebie coupon and then join the Chili's Email Club, for another free Chips & Queso coupon.
7-Eleven One-Day Freebies on Wednesday, May 23, 2012
Oh, thank heaven it's Free Slurpee Day at 7-Eleven (SVDNF) convenience stores on Wednesday, May 23. Just walk into one of 6,790 U.S. 7-Eleven locations on Wednesday and get your free (small) Slurpee between the hours of 11:00 a.m. and 7:00 p.m. (of course). Usually on national Free Slurpee Day the cups run out before the Slurpee mix or the customers, so earlier is better, if you can stand the Slurpee happy crowds.
Amazon and IKEA One-Day Freebies on Thursday, May 24, 2012
You can get a free $2 Amazon (AMZN) MP3 credit by sharing the name of your favorite song with all of your friends on your Facebook (FB) page. Click here to go to the official Amazon MP3 freebie page, and start your Facebook update from there. The $2 Amazon MP3 credit must be claimed by 11:59 PM PST on May 24, 2012.
IKEA will be giving away free IKEA Blue Bags on May 24th in local "high traffic areas" across the country, but not in IKEA stores. To find out the locations of the IKEA bag giveaway, customers are being directed to follow their local IKEA stores on Twitter where giveaway details will be announced. Check out the complete list of the local IKEA store Twitter accounts to find a bag giveaway location near you.
Two-Day IKEA Food Freebies May 26 - May 28, 2012
Build up your strength and energy reserves for an IKEA shopping experience by eating at the IKEA restaurant before you shop. Then if you spend $100 or more , the price of your meal will be deducted from your total shopping purchase. If you're a big eater, this could end up being a eat-one-get-furniture free promotion. The only qualification for the promotion is that you have to eat first and shop later, and do it all on the same day in the same store.
Chili's and Flying J Freebies Through the End of May, 2012
Another way to score a free appetizer from Chili's before the end of the month is to visit the Chili's bar with two or more friends with your freebie coupon. No purchase is necessary for this freebie. You just need to click here for the coupon, drag a couple of people onto Chili's bar stools, and, of course, be willing to share your free appetizer with your freebie loving friends.
Get a free hot beverage at Flying J convenience stores when you "like" them on Facebook. You'll need to have a Facebook account yourself, of course, and be logged into it. Then when you click here and "like" the Flying J Facebook page, the coupon that you'll need to print in order to obtain your beverage freebie will magically appear.
More Freebies from the U.S. Retail Industry: