Definition: Of nautical origin, the term "flagship" refers to a ship which is the largest, fastest, newest, most heavily armed, most well known, or the lead ship in a fleet.
When applied to a particular retail store, the designation of "flagship" is given to a retailer's primary location, a store in a prominent location, a chain's largest store, the store that holds or sells the highest volume of merchandise, a retailer's most well-known location, a chain's first retail outlet, a store location with decor or merchandise mix that is distinctly different from the rest of the chain, or the store location in a chain which carries the most high-priced merchandise catering to the most upscale customers.
Examples of flagship stores and their “flagship” features: More About Retail Flagships and Destination Retailing:
When applied to a particular retail store, the designation of "flagship" is given to a retailer's primary location, a store in a prominent location, a chain's largest store, the store that holds or sells the highest volume of merchandise, a retailer's most well-known location, a chain's first retail outlet, a store location with decor or merchandise mix that is distinctly different from the rest of the chain, or the store location in a chain which carries the most high-priced merchandise catering to the most upscale customers.
Examples of flagship stores and their “flagship” features: More About Retail Flagships and Destination Retailing:
Also Known As: flagship
Common Misspellings: flag ship store, flagshipp store, shipflag store
Examples:
The Victoria’s Secret retail store on Bond St. in London is considered to be a flagship store not because it is the first Victoria’s Secret store located in the London fashion district, and the largest Victoria’s Secret store in the UK.
