Definition: Of nautical origin, the term "flagship" refers to a ship which is the largest, fastest, newest, most heavily armed, most well known, or the lead ship in a fleet.
When applied to a particular retail store, the designation of "flagship" is given to a retailer's primary location, a store in a prominent location, a chain's largest store, the store that holds or sells the highest volume of merchandise, a retailer's most well-known location, a chain's first retail outlet, or the store location in a chain which carries the most high-priced merchandise catering to the most upscale customers.
Also Known As: flagship
Common Misspellings: flag ship store, flagshipp store, shipflag store
Examples: The Mrs. Field's store located at Fulton and Broadway in New York City is the largest in terms of both volume and concept, and is, therefore, considered to be one of the company's flagship stores.
