Definition: In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.
Also Known As: visual display, marketing
Common Misspellings: mershandising, merchantising, merchandizing, merchandiseing
Examples:
When petite-sized clothing in an Old Navy store was hung on a bar that was out of reach for short people, it was bad merchandising.
