Definition: In the retail industry, the "mission" of an organization is the high level philosophical stance from which it creates its operations and conducts its business.
While "making profit" is the goal for every retail organization, a mission statement describes the nature of the business, and articulates the "why" and "how" that will drive the organization towards the goal of profitability.
With its roots in religion, a "mission" implies that there is an idealistic purpose for the retail organization beyond the accumulation of wealth.
The best mission statements are short, clearly focused, and create an emotional connection with employees and stakeholders.
Also Known As: mission statement, purpose, goal, philosophy, vision
Common Misspellings: mision, mishion, misson, missin, mishin
Examples: Neiman Marcus has been fullfilling its mission to "offer the finest fashion and quality products in an exceptional environment" for 101 years
