1. Home
  2. Business & Finance
  3. Retail Industry

Urban Legend

By , About.com Guide

Definition: An urban legend is a story that is believed to be true by the teller, even though it is distorted, exaggerated, sensationalized, or completely false.

One unique aspect of urban legends is that they become widely known very quickly through different methods of viral communication, particularly with blogging and e-mail communications. Often the teller claims the story happened to a "friend of a friend," which gives the story an illusion of credibility.

Also Known As: contemporary legend, apocryphal story, folklore, friend of a friend story, FOAF story
Common Misspellings: erban legend, irban legend, urbin legend, urban lejend, urban legand
Examples: The Neiman Marcus rumor about charging a customer $250 for a chocolate chip cookie recipe is a retail urban legend.
Explore Retail Industry
About.com Special Features

10 Things You Can Do Today to Improve Your Credit

Easy steps to take control of your credit card debt. More >

Holiday Central

What to eat, where to go, fun things to do and how to save money on the perfect gifts. More >

  1. Home
  2. Business & Finance
  3. Retail Industry
  4. Glossary of Terms
  5. Retail terminology definition for urban legend

©2009 About.com, a part of The New York Times Company.

All rights reserved.