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Apple Inc. Mission Statement Is Not Very Innovative and Barely a Mission At All

Mission Statement, Headquarters and Founders Facts About the Apple Company

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As a leader in innovation, the mission statement of the Apple company should be equally innovative, inspiring and somewhat lofty, but officially and unofficially Apple's mission is barely a mission at all. (See the Apple, Inc. mission statement below.)
Apple Inc. Mission Statement Is Not Very Innovative and Barely a Mission At All
Reprinted with permission from Apple.com
See also: Apple Retail Store 2013 Black Friday Store Hours >>

Apple, Inc. Founders Facts and Trivia:

Apple was founded by Steve Jobs and Steve Wozniak, who started working together in 1970 to create a personal computer. The Apple company was incorporated in the state of California on January 3, 1977.

Related: Frequently Asked Questions About Apple >>

Apple Company Corporation Headquarters:

The Apple, Inc. U.S. headquarters is located in Cupertino, California.

Take the Quiz: Is an Apple Retail Career Right For You?

The Mission Statement, Global Vision, and Values of Apple, Inc.

It was widely reported that a famous quote from Steve Jobs in the 1980's was the Apple company mission statement: "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them."

The "official" mission statement on the Apple corporation website, however, is not really a mission statement at all, but rather a list of products and past accomplishments. As stated, Apple's "mission" is…

"Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices."

Apple ends its press releases with a statement that resembles what a traditional mission statement is expected to be…

"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."

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